Italy: market share of OTC products 2017, by segment
Market share of OTC products in Italy in 2017, by segment
This statistic describes the market share of OTC products in Italy as of 2017, by segment. According to data, notified products were the ones with the largest share value (55.3 percent), followed by self-medication (28.1 percent) and non-prescription items (9.7 percent). Homeopathic and herbal products had the lowest incidence on the OTC market.
Market share of OTC products in Italy in 2017, by segment
Source
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Statistics on "Self-medication in Italy"
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