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Italy: market share of OTC products 2017, by segment

Published by Statista Research Department, Jun 19, 2022
This statistic describes the market share of OTC products in Italy as of 2017, by segment. According to data, notified products were the ones with the largest share value (55.3 percent), followed by self-medication (28.1 percent) and non-prescription items (9.7 percent). Homeopathic and herbal products had the lowest incidence on the OTC market.

Market share of OTC products in Italy in 2017, by segment

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Source

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Release date

December 2017

Region

Italy

Survey time period

2017

Supplementary notes

The source adds the following information: “The total distribution value of OTC products allocated by pharmacies was equal to 5,777 million euros. Data refer to rolling year ended in September 2017."

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