Italy: pharmaceutical marketing channels according to GPs

This statistic depicts the result of a survey on the marketing channels used by pharmaceutical companies to reach out General Practitioners in Italy as of 2017. According to data, the channel indicated as the most common by the largest share of GPs (98.3 percent) was the meeting with medical sales representatives, followed by continued medical education (CME), which was mentioned as marketing tool by 40 percent of the interviewee.

Share of General Practitioners reached out by pharmaceutical companies in Italy in 2017, by marketing channel

Share of respondents
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Release date

March 2018



Survey time period


Number of respondents


Special properties

General practitioners

Method of interview


Supplementary notes

*The general questionnaire was addressed to 4,000 thousand individuals, among which 27.2 percent were General Practitioners, 63.7 percent were Medical Specialists and 9.1 percent were local Pharmacists. This specific statistic reports only the answers given by GPs.
Multiple answers were possible.

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