
Market volume share of consumer healthcare products in Italy 2021-2022, by type
New Line Ricerche di Mercato, self-medication products accounted for almost half of the total non-prescription market volume, whereas healthcare items represented about one quarter of it.
Between April 2021 and March 2022, self-medication accounted for the largest percentage of consumer healthcare products' market volume in pharmacies in Italy. In fact, according to the data provided by