Latin America: Big Mac index in selected countries 2023
How is the Big Mac Index calculated?
The Bic Mac index has been published annually by The Economist since 1986 and is rated as a simplified indicator of a country’s individual purchasing power. As many countries have different currencies, the standardized Big Mac prices are calculated by converting the average national Big Mac prices with the latest exchange rate to U.S. dollars. The Big Mac, as the top-selling McDonald’s burger, is used for comparison because it is available in almost every country and manufactured in a standardized size, composition and quality.
McDonald's in Latin America
McDonald’s is a worldwide operating fast food restaurant chain with headquarters in Oak Brook, Illinois. In Latin America, McDonald's largest franchisee is Arcos Dorados Holdings, with headquarters in Montevideo, Uruguay. Brazil is the largest Latin American market for McDonald's when it comes to the size of the franchise network, as over 1,000 McDonald's restaurants are in operation in the Brazilian territory.