Revenue of McDonald's 2019, by region
Fast food giant McDonald’s recorded a revenue of approximately 7.84 billion U.S. dollars in the United States alone in 2019. Comparatively, international operated markets accounted for the highest amount of revenue, with 11.4 billion U.S. dollars.
The McDonald's brand
McDonald’s is arguably one of the most well-known brands worldwide, let alone within the quick service market. In 2019, it had over 38.6 thousand restaurants all over the globe. The majority of these are based in the U.S. , but there are a speedily increasing number in high growth markets. In the company’s “Velocity Growth Plan” (March 2017), it expressed its desire to accelerate growth of the business. The three pillars of its growth strategy are “Retain, Regain, Convert”, meaning it wants to retain old customers, regain the lost trust, and convert casual customers into regular ones.
Why did McDonald's revenue decrease?
The quick service (or limited service) restaurant market has become increasingly competitive in recent years and while McDonald’s remains profitable, revenue has seen a drop. The McDonald’s business model – easily affordable food, clean environment, accessible by all - was something that revolutionized food service. However, in recent years, this has been replicated by many other restaurants. This could be one of the many reasons there has been a decrease in revenue for the company. That being said, McDonald's revenue grew year-on-year in 2019, reaching 21.08 billion U.S. dollars.
The McDonald's brand
McDonald’s is arguably one of the most well-known brands worldwide, let alone within the quick service market. In 2019, it had over 38.6 thousand restaurants all over the globe. The majority of these are based in the U.S. , but there are a speedily increasing number in high growth markets. In the company’s “Velocity Growth Plan” (March 2017), it expressed its desire to accelerate growth of the business. The three pillars of its growth strategy are “Retain, Regain, Convert”, meaning it wants to retain old customers, regain the lost trust, and convert casual customers into regular ones.
Why did McDonald's revenue decrease?
The quick service (or limited service) restaurant market has become increasingly competitive in recent years and while McDonald’s remains profitable, revenue has seen a drop. The McDonald’s business model – easily affordable food, clean environment, accessible by all - was something that revolutionized food service. However, in recent years, this has been replicated by many other restaurants. This could be one of the many reasons there has been a decrease in revenue for the company. That being said, McDonald's revenue grew year-on-year in 2019, reaching 21.08 billion U.S. dollars.
