The regional reporting structure was changed in the 2015 annual report. Regional revenue data previous to 2013 can be found here.
McDonald’s – additional information
By the end of 2017, McDonalds had been operational for more than 70 years and had established 37,241 restaurants worldwide. This figure can be broken down according to a distribution of restaurants by financial region. During the measured period, the United States dominated the field and in 2017, McDonald’s were operating 14,036 restaurants across the country. In comparison, for the same year, there were 6,921 McDonald’s restaurants operating throughout other international lead markets.
McDonald’s is known the world over for its variations of the basic burger and fries menu. Its products include a variety of burgers, sandwiches, French fries, chicken nuggets, ice cream, soft drinks, and hot beverages. As well as these, McDonald’s serves breakfast items, such as breakfast muffins, pancakes, and bagels. On October 6 2015, U.S. restaurants began serving breakfast items throughout the entire day.
Despite McDonald’s continuing expansion across the U.S., the company’s customer satisfaction index scores have often fallen below the limited-service restaurant industry average. The American Customer Satisfaction Index (ACSI), which is measured on a 0 to 100 scale, with 100 being the best score achievable, takes into consideration consumer evaluations of the quality of goods and services produced by a company. In 2017, McDonald's received an ACSI score of just 69 out of 100; the lowest score out of the leading limited-service restaurants and 10 points below the average score of 79.