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Revenue of McDonald's 2013-2018, by region
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Revenue of McDonald's 2013-2018, by region
Revenue of McDonald's Corporation worldwide from 2013 to 2018, by region (in billion U.S. dollars)*
by S. Lock,
last edited
Aug 9, 2019
Fast food giant McDonald’s recorded a revenue of almost 7.7 billion U.S. dollars in the United States alone in 2018. International lead markets accounted for the second highest amount of revenue, with 7.6 billion U.S. dollars.
A brand known by all
McDonald’s is arguably one of the most well-known brands worldwide, let alone within the quick service market. In 2018, it had almost 38 thousand restaurants all over the globe. The majority of these are based in the U.S. , but there are a speedily increasing number in high growth markets. In the company’s “Velocity Growth Plan” (March 2017), it expressed its desire to accelerate growth of the business. The three pillars of its growth strategy are “Retain, Regain, Convert”, meaning it wants to retain old customers, regain the lost trust, and convert casual customers into regular ones.
Then why the revenue decrease?
The quick service (or limited service) restaurant market has become increasingly competitive in recent years and while McDonald’s remains profitable, the revenue has been decreasing year-over-year for over five years. The McDonald’s business model – easily affordable food, clean environment, accessible by all - was something that revolutionized food service. However, in recent years, this has been replicated by many other restaurants. This could be one of the many reasons there has been a consistent year-over-year decrease in revenue for the company.
Revenue of McDonald's Corporation worldwide from 2013 to 2018, by region (in billion U.S. dollars)*
| United States | International lead markets | High growth markets | Foundational markets & corporate | |
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| United States | International lead markets | High growth markets | Foundational markets & corporate | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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by S. Lock,
last edited
Aug 9, 2019
Fast food giant McDonald’s recorded a revenue of almost 7.7 billion U.S. dollars in the United States alone in 2018. International lead markets accounted for the second highest amount of revenue, with 7.6 billion U.S. dollars.
A brand known by all
McDonald’s is arguably one of the most well-known brands worldwide, let alone within the quick service market. In 2018, it had almost 38 thousand restaurants all over the globe. The majority of these are based in the U.S. , but there are a speedily increasing number in high growth markets. In the company’s “Velocity Growth Plan” (March 2017), it expressed its desire to accelerate growth of the business. The three pillars of its growth strategy are “Retain, Regain, Convert”, meaning it wants to retain old customers, regain the lost trust, and convert casual customers into regular ones.
Then why the revenue decrease?
The quick service (or limited service) restaurant market has become increasingly competitive in recent years and while McDonald’s remains profitable, the revenue has been decreasing year-over-year for over five years. The McDonald’s business model – easily affordable food, clean environment, accessible by all - was something that revolutionized food service. However, in recent years, this has been replicated by many other restaurants. This could be one of the many reasons there has been a consistent year-over-year decrease in revenue for the company.
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2013 to 2018
- Supplementary notes
-
* Includes sales of company-operated restaurant and franchised restaurants.
The regional reporting structure was changed in the 2015 annual report. Regional revenue data previous to 2013 can be found here.
International Lead Markets - established markets including Australia, Canada, France, Germany, the U.K. and related markets.
High Growth Markets - markets believed to have relatively higher restaurant expansion and franchising potential including China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands and related markets
Foundational Markets & Corporate - the remaining markets in the McDonald's system, each of which is believed to have the potential to operate under a largely franchised model. Corporate activities are also reported within this segment.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2013 to 2018
- Supplementary notes
-
* Includes sales of company-operated restaurant and franchised restaurants.
The regional reporting structure was changed in the 2015 annual report. Regional revenue data previous to 2013 can be found here.
International Lead Markets - established markets including Australia, Canada, France, Germany, the U.K. and related markets.
High Growth Markets - markets believed to have relatively higher restaurant expansion and franchising potential including China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands and related markets
Foundational Markets & Corporate - the remaining markets in the McDonald's system, each of which is believed to have the potential to operate under a largely franchised model. Corporate activities are also reported within this segment.
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Statistics on "McDonald's"
- Quick service restaurant industry
The most important statistics
- Leading quick-service restaurant (QSR) chains in the United States in 2018, by systemwide sales (in billion U.S. dollars)Leading quick-service restaurant chains in the U.S. in 2018, by systemwide sales
- Food and drink sales of limited-service restaurants in the United States from 2009 to 2017 (in billion U.S. dollars)Food and drink sales of limited-service restaurants in the U.S. 2009-2017
- Brand value of the 10 most valuable fast food brands worldwide in 2019 (in million U.S. dollars)Most valuable fast food brands worldwide in 2019
- American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2019*American customer satisfaction index: limited-service restaurants U.S. 2006-2019
- Consumer spending in the quick service restaurant (QSR) sector in the United States from 2004 to 2018 (in billion U.S. dollars)Consumer spending in the quick service restaurant sector in the U.S. 2004-2018
- Leading quick-service restaurant (QSR) chains in the United States in 2018, by sales per unit (in million U.S. dollars)Leading quick-service restaurant chains in the U.S. in 2018, by sales per unit
- Financial information
The most important statistics
- Revenue of McDonald's Corporation worldwide from 2005 to 2018 (in billion U.S. dollars)*Revenue of McDonald's 2005-2018
- Revenue of McDonald's Corporation worldwide from 2005 to 2018, by mode of operation (in billion U.S. dollars)Revenue of McDonald's 2005-2018, by mode of operation
- Revenue of McDonald's Corporation worldwide from 2013 to 2018, by region (in billion U.S. dollars)*Revenue of McDonald's 2013-2018, by region
- McDonald's franchised restaurant sales worldwide from 2006 to 2018 (in billion U.S. dollars)*Franchise sales of McDonald's 2006-2018
- McDonald's franchised restaurant revenue worldwide from 2015 to 2018 (in million U.S. dollars)Revenue of franchised McDonald's restaurants 2015-2018, by type
- Operating income of McDonald's Corporation worldwide from 2005 to 2018 (in billion U.S. dollars)Operating income of McDonald's 2005-2018
- Net income of McDonald's Corporation worldwide from 2005 to 2018 (in billion U.S. dollars)Net income of McDonald's 2005-2018
- Total assets of McDonald's Corporation from 2005 to 2018 (in billion U.S. dollars)Total assets of McDonald's 2005-2018
- Restaurants
The most important statistics
- Number of McDonald's restaurants worldwide from 2005 to 2018*Number of McDonald's restaurants worldwide 2005-2018
- Number of McDonald's restaurants worldwide from 2006 to 2018, by mode of operationNumber of McDonald's restaurants worldwide 2006-2018, by mode of operation
- Number of McDonald's restaurants worldwide from 2013 to 2018, by business region*Number of McDonald's restaurants 2013-2018, by region
- Number of McDonald's restaurants in North America from 2012 to 2018, by countryNumber of McDonald's restaurants in North America 2012-2018, by country
- Number of McDonald's restaurants in Europe from 2016 to 2018, by countryNumber of McDonald's restaurants in Europe 2016-2018, by country
- Number of McDonald's restaurants in the Asia Pacific and the Middle East in 2018, by countryNumber of McDonald's restaurants in APMEA 2018, by country
- Number of McDonald's restaurants in Latin America from 2016 to 2018, by country*Number of McDonald's restaurants in Latin America 2016-2018, by country
- Number of McDonald's restaurants in Colombia from 2010 to 2017Colombia: number of McDonald's restaurants 2010-2017
- Brand perception
The most important statistics
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)McDonald's: ad spend 2014-2018
- American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2019*American customer satisfaction index: McDonald's restaurants in the U.S. 2000-2019
- Most pictured brands on Twitter worldwide between September 2018 to February 2019Most visible brands on Twitter worldwide 2018
- Service attributes in McDonald's drive-thrus in the United States as of October 2018Service attributes in McDonald's drive-thrus in the U.S. as of October 2018
- Frequency of eating at McDonald's among millennials in Germany in 2018, compared to the populationFrequency of eating at McDonald's among millennials Germany 2018
- Share of consumers who eat McDonald's in an average six months across Australia as at March 2018, by generationShare of consumers who eat McDonalds in Australia 2018 by generation
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- Total of McDonald's sales in France 2013-2016
- Chile - visited fast food restaurants 2018
- Number of bankruptcies of snack-, salad-, and hot-dog bars in Norway 2016-2018
- Number of McDonald's restaurants in France 2011-2014
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Statistics on "McDonald's"
- Leading quick-service restaurant (QSR) chains in the United States in 2018, by systemwide sales (in billion U.S. dollars)
- Food and drink sales of limited-service restaurants in the United States from 2009 to 2017 (in billion U.S. dollars)
- Brand value of the 10 most valuable fast food brands worldwide in 2019 (in million U.S. dollars)
- American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2019*
- Consumer spending in the quick service restaurant (QSR) sector in the United States from 2004 to 2018 (in billion U.S. dollars)
- Leading quick-service restaurant (QSR) chains in the United States in 2018, by sales per unit (in million U.S. dollars)
- Revenue of McDonald's Corporation worldwide from 2005 to 2018 (in billion U.S. dollars)*
- Revenue of McDonald's Corporation worldwide from 2005 to 2018, by mode of operation (in billion U.S. dollars)
- Revenue of McDonald's Corporation worldwide from 2013 to 2018, by region (in billion U.S. dollars)*
- McDonald's franchised restaurant sales worldwide from 2006 to 2018 (in billion U.S. dollars)*
- McDonald's franchised restaurant revenue worldwide from 2015 to 2018 (in million U.S. dollars)
- Operating income of McDonald's Corporation worldwide from 2005 to 2018 (in billion U.S. dollars)
- Net income of McDonald's Corporation worldwide from 2005 to 2018 (in billion U.S. dollars)
- Total assets of McDonald's Corporation from 2005 to 2018 (in billion U.S. dollars)
- Selling, general and administrative expenses of McDonald's Corporation worldwide from 2008 to 2018 (in billion U.S. dollars)
- McDonald's operating costs and expenses from 2009 to 2018, by type (in million U.S. dollars)
- Number of McDonald's employees worldwide from 2012 to 2018*
- Number of McDonald's restaurants worldwide from 2005 to 2018*
- Number of McDonald's restaurants worldwide from 2006 to 2018, by mode of operation
- Number of McDonald's restaurants worldwide from 2013 to 2018, by business region*
- Number of McDonald's restaurants in North America from 2012 to 2018, by country
- Number of McDonald's restaurants in Europe from 2016 to 2018, by country
- Number of McDonald's restaurants in the Asia Pacific and the Middle East in 2018, by country
- Number of McDonald's restaurants in Latin America from 2016 to 2018, by country*
- Number of McDonald's restaurants in Colombia from 2010 to 2017
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)
- American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2019*
- Most pictured brands on Twitter worldwide between September 2018 to February 2019
- Service attributes in McDonald's drive-thrus in the United States as of October 2018
- Frequency of eating at McDonald's among millennials in Germany in 2018, compared to the population
- Share of consumers who eat McDonald's in an average six months across Australia as at March 2018, by generation
- Number of McDonald's restaurants in France from 2011 to 2015*
- Number of McDonald's restaurants worldwide from 2008 to 2014, by geographic region*
- Number of McDonald's stores per capita in the United States as of March 2018, by city
- McDonald's customers in Germany agreeing with the statement "I value healthy eating, even if it costs more," compared with the population as of 2018
- Distribution of most popular brands of Cola, energy and lemonaid drinks consumed by McDonald's customers in Germany compared to the population as of 2018
- Distribution of McDonald's restaurants in the Netherlands in 2018, by location
- Number of McDonald's restaurants in the Netherlands in 2018, by province
- Number of McDonald's locations in the United States in 2015, by state
- Share of McDonald's customers compared to population in Germany as of 2018, by number of children in the household
- Volume of recycled cardboard in McDonald's restaurants in France between 2014 and 2016 (in tons)
- Percentage of waste recycled in McDonald's restaurants in France between 2014 and 2016
- Distribution of the population in Germany from 2015 to 2018, by frequency of eating at McDonald's (in millions)
- Number of new McDonald's restaurant openings in France from 2012 to 2016
- Share of McDonald's customers compared to population in Germany as of 2017, by gender
- Total sales by McDonald's group in France from 2013 to 2016 (in billion euros excl. VAT)
- Chile: Which fast food (quick service) restaurants do you go to, if any?
- Number of bankruptcies of snack-bars, salad bars and hot-dog bars in Norway from 1st quarter of 2016 to 4th quarter of 2018
- Number of McDonald's Restaurants in France as of December 31, 2011 to 2014 *
- Brazil: Which fast food (quick service) restaurants do you go to, if any?
- Share of people who visit Qdoba Mexican Grill in the United States in 2018, by age
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