Revenue of McDonald's 2013-2018, by region

Fast food giant McDonald’s recorded a revenue of almost 7.7 billion U.S. dollars in the United States alone in 2018. International lead markets accounted for the second highest amount of revenue, with 7.6 billion U.S. dollars.

A brand known by all

McDonald’s is arguably one of the most well-known brands worldwide, let alone within the quick service market. In 2018, it had almost 38 thousand restaurants all over the globe. The majority of these are based in the U.S. , but there are a speedily increasing number in high growth markets. In the company’s “Velocity Growth Plan” (March 2017), it expressed its desire to accelerate growth of the business. The three pillars of its growth strategy are “Retain, Regain, Convert”, meaning it wants to retain old customers, regain the lost trust, and convert casual customers into regular ones.

Then why the revenue decrease?

The quick service (or limited service) restaurant market has become increasingly competitive in recent years and while McDonald’s remains profitable, the revenue has been decreasing year-over-year for over five years. The McDonald’s business model – easily affordable food, clean environment, accessible by all - was something that revolutionized food service. However, in recent years, this has been replicated by many other restaurants. This could be one of the many reasons there has been a consistent year-over-year decrease in revenue for the company.

Revenue of McDonald's Corporation worldwide from 2013 to 2018, by region (in billion U.S. dollars)*

United StatesInternational lead markets High growth marketsFoundational markets & corporate
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Release date

February 2019



Survey time period

2013 to 2018

Supplementary notes

* Includes sales of company-operated restaurant and franchised restaurants.
The regional reporting structure was changed in the 2015 annual report. Regional revenue data previous to 2013 can be found here.
International Lead Markets - established markets including Australia, Canada, France, Germany, the U.K. and related markets.
High Growth Markets - markets believed to have relatively higher restaurant expansion and franchising potential including China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands and related markets
Foundational Markets & Corporate - the remaining markets in the McDonald's system, each of which is believed to have the potential to operate under a largely franchised model. Corporate activities are also reported within this segment.

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