Revenue of McDonald's 2019-2022, by region
The McDonald's brand
McDonald’s is arguably one of the most recognizable brands worldwide, let alone within the quick service market. In 2022, the company had over 40 thousand restaurants all over the globe. The majority of these were based in the United States. However, the number of McDonald's restaurants worldwide is expanding in other regions as well. In 2022, there were 13,444 McDonald's restaurants located in the United States. Meanwhile, there were 10,103 restaurants located in international operated markets.
Why did McDonald's revenue decrease?
The quick service restaurant market has become increasingly competitive in recent years and while McDonald’s remains profitable, revenue has generally declined over the past decade. The McDonald’s business model – easily affordable food, clean environment, accessible by all - was something that revolutionized food service. However, in recent years, this has been replicated by many other restaurants. This could be one of the many reasons there has been an overall decrease in revenue for the company throughout the past decade. McDonald's revenue also saw a noticeable drop in 2020 due to the coronavirus (COVID-19) pandemic.