Revenue of McDonald's 2013-2018, by region
Fast food giant McDonald’s recorded a revenue of almost 7.7 billion U.S. dollars in the United States alone in 2018. International lead markets accounted for the second highest amount of revenue, with 7.6 billion U.S. dollars.
A brand known by all
McDonald’s is arguably one of the most well-known brands worldwide, let alone within the quick service market. In 2018, it had almost 38 thousand restaurants all over the globe. The majority of these are based in the U.S. , but there are a speedily increasing number in high growth markets. In the company’s “Velocity Growth Plan” (March 2017), it expressed its desire to accelerate growth of the business. The three pillars of its growth strategy are “Retain, Regain, Convert”, meaning it wants to retain old customers, regain the lost trust, and convert casual customers into regular ones.
Then why the revenue decrease?
The quick service (or limited service) restaurant market has become increasingly competitive in recent years and while McDonald’s remains profitable, the revenue has been decreasing year-over-year for over five years. The McDonald’s business model – easily affordable food, clean environment, accessible by all - was something that revolutionized food service. However, in recent years, this has been replicated by many other restaurants. This could be one of the many reasons there has been a consistent year-over-year decrease in revenue for the company.
A brand known by all
McDonald’s is arguably one of the most well-known brands worldwide, let alone within the quick service market. In 2018, it had almost 38 thousand restaurants all over the globe. The majority of these are based in the U.S. , but there are a speedily increasing number in high growth markets. In the company’s “Velocity Growth Plan” (March 2017), it expressed its desire to accelerate growth of the business. The three pillars of its growth strategy are “Retain, Regain, Convert”, meaning it wants to retain old customers, regain the lost trust, and convert casual customers into regular ones.
Then why the revenue decrease?
The quick service (or limited service) restaurant market has become increasingly competitive in recent years and while McDonald’s remains profitable, the revenue has been decreasing year-over-year for over five years. The McDonald’s business model – easily affordable food, clean environment, accessible by all - was something that revolutionized food service. However, in recent years, this has been replicated by many other restaurants. This could be one of the many reasons there has been a consistent year-over-year decrease in revenue for the company.
