Foodservice in Brazil - statistics & facts

The foodservice industry comprises all types of companies and establishments that provide any kind of gastronomic service or experience apart from home-cooked food. Foodservice outlets include restaurants, cafes, bars, street stalls, caterers as well as institutional food services for schools, hotels, hospitals, and airlines. In Brazil, one of the main foodservice markets worldwide, this industry is responsible for nearly six out of ten jobs in the tourism sector and accounts for one third of total food retail sales.

Partly driven by the growth of international tourist arrivals in the past years, the Brazilian foodservice industry experienced a steady increase in sales revenue throughout the past decade and it is expected to continue this growing trend in the upcoming years. In Brazil, the states with the largest revenue generated by restaurants and similar establishments are home to the most populated cities and to some of the top tourist destinations. But the ongoing growth of the Brazilian foodservice industry can also be explained by an increased preference for food away from home in the domestic market. In the past decade, Brazilian households have destined a larger share of their monthly food budget on out-of-home consumption, especially in rural areas.

Even though the Brazilian traditional cuisine is mostly based on beans, rice, meat and exotic fruits, Brazilian consumers are particularly drawn to fast food restaurants. International chains such as McDonald’s and Burger King have become increasingly popular among Brazilians, boosting the expansion of this kind of restaurants over the past years. Besides fast food, one of the most popular restaurant formats among Brazilian consumers are self-service establishments, where buyers can choose from a wide variety of dishes, including starters, main courses, and desserts, and pay according to the weight of the food consumed.

Pizza also makes one of the most popular meals in the Portuguese-speaking country. The city of São Paulo, for example, is known as one of the world’s pizza capitals, harboring almost half of all the pizzerias in operation in Brazil. While brands such as Pizza Hut and Dominó’s are among the leading pizza franchises by revenue, Brazilians have also made the all-you-can-eat format known as ‘rodízio’ one of the most popular options for serving the iconic Italian dish.

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Foodservice in Brazil

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Foodservice sales

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Regional differences

Food industry in Brazil

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