Top 10 e-commerce sites in Malaysia Q4 2019

As of the fourth quarter of 2019, Shopee led the Malaysian e-commerce market as the most clicked e-commerce site in the country, followed by Lazada and Lelong. With almost 29 million clicks, Shopee was the leading online shopping platform in not only Malaysia, but also across Southeast Asia.

Digital development has been increasing

About 80 percent of the Malaysian population are active internet users and the population has a high rate of mobile phone usage . With a total of population of around 30 million, Malaysia is an appealing market for e-commerce in Southeast Asia because of its fast-growing economy and advanced infrastructure for digital technologies. Until today, Malaysia has built around 200 industrial estates zoned and prepared for industrial development, together with specialized parks such as Technology Park Malaysia and Kulim Hi-Tech Park. Along with the ongoing development, the e-commerce market in Malaysia has been increasing faster than ever.

Challenges for e-commerce players

However, there are still challenges for this market in the country. Traffic congestion is one of the biggest challenges for shipping e-commerce products across the country. E-commerce platforms in Malaysia have also been dealing with online payment frauds. As 20 percent of online shoppers pay with credit cards, this issue could negatively impact the e-commerce market potential. Some online merchants offer a cash-on-delivery (COD) option to prevent credit card or online payment fraud from occurring. The online-to-offline (O2O) strategy has also been beneficial for larger e-commerce stores. The solutions can vary from offering free samples to arranging product bookings so the customer can try products on their own first.

Top 10 e-commerce sites in Malaysia as of 4th quarter 2019, by monthly traffic (in 1,000 clicks)*

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Release date

March 2020



Survey time period

Q4 2019

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Statistics on "Internet usage in Malaysia"

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