Shopping center visitation frequency by generation 2017

This statistic presents the results of a survey in which shoppers in the United Kingdom (UK) were asked how frequently they visit community shopping centers as of 2017, broken down by generation. Among those surveyed, those in the oldest and youngest generations (Baby Boomers and Generation Z) are most likely to shop in community shopping centers weekly, with a respective 83 and 85.5 percent of people in these groups doing so. In comparison, 75 percent of shoppers in the Generation X (born in the 1960s and 1970s) visit community shopping centers weekly, the lowest share across the generational groups.

Frequency of visits to Ellandi community shopping centers in the United Kingdom (UK) in 2017, by generation*

Characteristic	Once a year or less	Monthly	Every three months	Every six months	Weekly
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Release date

July 2017

More information

Region

United Kingdom

Survey time period

2017

Number of respondents

7,800 respondents

Special properties

exit survey of shoppers in twenty-five of Ellandi's shopping centers across the UK.

Supplementary notes

* The source provides the following definition of community shopping centers:
"Community shopping centers are locally dominant retail locations which focus on delivering affordable and convenient retailing. They are typically in town centre locations and provide a range of civic amenities and essential services that go beyond retail."

The generation groups are defined as:
Generation Z: Born post 1995.
Generation Y - Millennials: Born 1980s to mid 1990s.
Generation X: Born 1960s to 1970s.
Baby Boomers: Born 1940s to 1950s.

The source does not specify the exact date of the survey.

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