Most popular fan products in Germany during the FIFA World Cup 2018

Which products/ fan accessories could you imagine buying especially for the World Cup?

Most popular fan products in Germany during the FIFA World Cup 2018 This statistic shows the most popular fan products in Germany during the FIFA World Cup in 2018. According to the survey conducted, roughly 40 percent of respondents were ready to buy a German flag.
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Which products/ fan accessories could you imagine buying especially for the World Cup?

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Share of respondents
Jersey 41.7%
German flag 40.3%
German flag for car 35.1%
Headgear 24.4%
Ball 22.9%
Scarf 21.5%
Beer 20.9%
Make-up 19.2%
World Cup special editions of magazines 15.7%
Cup13.6%
World Cup songs11.8%
World Cup stuffed animals11.4%
Fan tattoo11%
Towels11%
Sticker collection10.7%
Socks9.3%
Barbecue8.7%
Playstation games7.9%
National player posters7.9%
World Cup replica6.8%
Vuvuzela5.8%
TV5.4%
Watch5%
Bed linen4.8%
Megaphone4.1%
Share of respondents
Jersey 41.7%
German flag 40.3%
German flag for car 35.1%
Headgear 24.4%
Ball 22.9%
Scarf 21.5%
Beer 20.9%
Make-up 19.2%
World Cup special editions of magazines 15.7%
Cup13.6%
World Cup songs11.8%
World Cup stuffed animals11.4%
Fan tattoo11%
Towels11%
Sticker collection10.7%
Socks9.3%
Barbecue8.7%
Playstation games7.9%
National player posters7.9%
World Cup replica6.8%
Vuvuzela5.8%
TV5.4%
Watch5%
Bed linen4.8%
Megaphone4.1%
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This statistic shows the most popular fan products in Germany during the FIFA World Cup in 2018. According to the survey conducted, roughly 40 percent of respondents were ready to buy a German flag.
Show more
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Christof Baron
CEO, MindShare Germany

Statistics on "FIFA World Cup 2018"
  • Russia - WC host nation
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