
Amazon Prime household penetration in the United Kingdom (UK) Q1 2014-Q3 2018
This statistic shows the percentage of households subscribing to Amazon Prime Video services in the United Kingdom from quarter one 2014 to quarter three 2018. In quarter three 2018, 17.2 percent of UK households were subscribed to Amazon Prime Video, an increase compared to the same quarter of the previous year at 13.6 percent.