Business events: average spend per participant in European countries 2017

This statistic presents the average spend per participant in the business event sector in selected European countries in 2017. In Germany, an average 826 U.S. dollars was spent per participant on business events. This was calculated based on figures for total business event participants and direct spending in the business events sector.

Average spend per participant in the business events sector in selected European countries in 2017

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Release date

November 2018



Survey time period


Supplementary notes

The source uses the following definition for business event: "For the purpose of this study, the term "business event" refers to a gathering of 10 or more participants for a minimum of four hours in a contracted venue.

Business events include conventions, conferences, congresses, trade shows and exhibitions, incentive events, corporate/business events, and other business events that fit the aforementioned criteria.

Business events exclude social activities (wedding receptions, holiday parties, etc.), permanently established formal educational activities (primary, secondary or university level education), purely recreational activities (such as concerts and shows of any kind), political campaign rallies, or gatherings of consumers by a company for the purpose of presenting specific goods or services for sale (consumer shows, product launches to consumers).

Note that in some cases, definitions used on individual country-level studies may differ slightly from these overall definitions.

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