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Most important issues facing the exhibition industry worldwide 2018
Most important issues facing the exhibition industry worldwide 2018
Most important issues facing the exhibition industry worldwide as of December 2018
by S. Lock,
last edited
Aug 9, 2019
In 2018, the issues believed by the global exhibition industry to be most important were economic, with 25 percent of survey respondents citing the economy in their home market, and 20 percent citing global economic developments, as the most important issue for the industry.
The exhibition industry
The exhibition industry is a somewhat broad concept, including all organized events to present or display a selection of some type of item. At one end of the spectrum this includes public exhibitions of art or history in a gallery or museum, while at the other end are trade fairs, where goods and services associated with a specific industry are exhibited to invited guests only. Despite the variations both sides of the industry are business-focused – the most popular art exhibitions can attract upwards of a million visitors, while the trade fair industry generated global revenues of over 30 billion U.S. dollars in 2016.
Trade fairs
In many respects, the challenges facing the trade show industry are more complex than that facing the art and history exhibitions, given the restricted supply of items to be exhibited for the latter. Technological developments such as digital advertising social media may reduce the need for physical shows to create product awareness – although the two are not mutually exclusive, as the internet can also be used to promote exhibitions. The face-to-face nature of trade shows also provides a unique opportunity for networking. Interestingly, while the trade fair industry is largest in the United States, the largest trade fair organizers tend to be European companies.
Most important issues facing the exhibition industry worldwide as of December 2018
Loading statistic...
| Share of respondents | |
|---|---|
| State of the economy in home market | 25% |
| Competition from within the industry | 19% |
| Internal challenges | 15% |
| Global economic developments | 20% |
| Impact of digitalisation | 9% |
| Competition with other media (e.g. internet, virtual trade shows, social media) | 4% |
| Regulatory / Stakeholders issues | 6% |
| Other | 3% |
| Share of respondents | |
|---|---|
| State of the economy in home market | 25% |
| Competition from within the industry | 19% |
| Internal challenges | 15% |
| Global economic developments | 20% |
| Impact of digitalisation | 9% |
| Competition with other media (e.g. internet, virtual trade shows, social media) | 4% |
| Regulatory / Stakeholders issues | 6% |
| Other | 3% |
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by S. Lock,
last edited
Aug 9, 2019
In 2018, the issues believed by the global exhibition industry to be most important were economic, with 25 percent of survey respondents citing the economy in their home market, and 20 percent citing global economic developments, as the most important issue for the industry.
The exhibition industry
The exhibition industry is a somewhat broad concept, including all organized events to present or display a selection of some type of item. At one end of the spectrum this includes public exhibitions of art or history in a gallery or museum, while at the other end are trade fairs, where goods and services associated with a specific industry are exhibited to invited guests only. Despite the variations both sides of the industry are business-focused – the most popular art exhibitions can attract upwards of a million visitors, while the trade fair industry generated global revenues of over 30 billion U.S. dollars in 2016.
Trade fairs
In many respects, the challenges facing the trade show industry are more complex than that facing the art and history exhibitions, given the restricted supply of items to be exhibited for the latter. Technological developments such as digital advertising social media may reduce the need for physical shows to create product awareness – although the two are not mutually exclusive, as the internet can also be used to promote exhibitions. The face-to-face nature of trade shows also provides a unique opportunity for networking. Interestingly, while the trade fair industry is largest in the United States, the largest trade fair organizers tend to be European companies.
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- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- December 2018
- Number of respondents
- 302 respondents
- Special properties
- Exhibition companies
- Supplementary notes
- The source does not specify the type of survey.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- December 2018
- Number of respondents
- 302 respondents
- Special properties
- Exhibition companies
- Supplementary notes
- The source does not specify the type of survey.
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- U.S. overview
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- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2021
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- Distribution of revenue from events and trade shows in the United States in 2018, by sourceDistribution of revenue from events and trade shows in the U.S. 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2019Exhibition industry revenue growth in the U.S. 2011-2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018Economic value of meetings and exhibitions to host destinations in the U.S. 2018
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)States with the most exhibition space in the U.S. as of June 2017
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- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019Change in number of exhibitors at trade shows in the U.S. 2011-2019
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- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
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- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018Effectiveness of social media in event attendee acquisition in the U.S. 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
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Statistics
- Strategic activity priorities of the exhibition industry, by region 2019
- Strategic location priorities of the exhibition industry worldwide 2019
- UK meeting industry: direct meeting GVA generated in the UK in 2011, by country
- Fairs and exhibitions admission ticket price in Italy 2010-2018
- Fair and exhibition venues in Italy 2018, by region
- Volume of meetings in England in 2011, by region
- Leading China's overseas exhibitions 2018, based on space area
- Area of Chinese exhibitors in overseas exhibitions 2009-2015
- Number of venues for fairs and exhibitions in Italy 2010-2018
- Number of Chinese exhibitions held overseas 2018, by country
- Fairs and exhibitions turnover in Italy 2010-2018
- Box office revenue of fairs and exhibitions in Italy 2013-2018
- Share of meetings in the UK 2011, by country
- Number of Chinese exhibitions held overseas 2018, by sector
- Fairs and exhibitions box office expenditure in Italy 2010-2018
- Space of Chinese exhibitions held overseas 2018, by country
- Fairs and exhibitions audience expenditure in Italy 2010-2018
- Number of exhibition venues in use in China 2014-2018
- Number of leading exhibitions in China by sector 2015
- Fair and exhibition attendances in Italy 2010-2018
Statistics on "Trade show marketing "
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)
- Most important issues facing the exhibition industry worldwide as of December 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)
- Distribution of revenue from events and trade shows in the United States in 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)
- Leading trade shows in the United States in 2018, by area (in square feet)
- Change in exhibitions industry metrics in the United States in 1st quarter 2019
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019
- Number of trade shows attended by business professionals in the United States from 2015 to 2019, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
- Compared to 2018, will your company increase, decrease or maintain its trade show budget for 2019?
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?
- Change in convention and meeting budget in the United States from 2011 to 2019
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
- Leading ways event attendees learn about events worldwide as of 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015
- Share of trade show visitors with buying influence in the United States in 2010 to 2015
- If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
- Strategic activity priorities of the exhibition industry worldwide as of January 2019, by region
- Strategic location priorities of the exhibition industry worldwide as of January 2019
- Direct GVA generated by meetings activities in the United Kingdom (UK) in 2011, by country (in million GBP)
- Average admission ticket price of fairs and exhibitions in Italy from 2010 to 2018 (in euros)
- Number of fair and exhibition venues in Italy in 2018, by region
- Number of meetings in England in 2011, by region (in 1,000)
- Largest China's exhibitions held overseas in 2018, based on exhibition space (in 1,000 square meters)
- Area of Chinese exhibitors in overseas exhibitions from 2009 to 2015 (in 1,000 square meters)
- Number of venues for fairs and exhibitions in Italy from 2010 to 2018
- Number of China's trade exhibitions held overseas in 2018, by selected country
- Turnover of fairs and exhibitions in Italy from 2010 to 2018 (in euros)
- Box office revenue of fairs and exhibitions in Italy from 2013 to 2018 (in euros)
- Distribution of meeting volume in the United Kingdom (UK) in 2011, by country
- Number of China's trade exhibitions held overseas in 2018, by sector
- Expenditure at the box office of fairs and exhibitions in Italy from 2010 to 2018 (in euros)
- Space of China's trade exhibitions held overseas in 2018, by selected country (in 1,000 square meters)
- Audience expenditure of fairs and exhibitions in Italy from 2010 to 2018 (in euros)
- Number of exhibition venues in operation in China from 2014 to 2018
- Number of leading exhibitions in China in 2015, by sector
- Number of fair and exhibition events attendances in Italy from 2010 to 2018
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