This statistic shows the number of people in Germany with home content insurance from 2019 to 2024. In 2024, around 50.5 million people had this type of insurance, compared to almost 51 million the year before. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany with home content insurance from 2019 to 2024
(in millions)
Information on mean sample: Base: German-speaking aged 14 years and older in private households at main place of residence in the Federal Republic of Germany
Information on total sample: 2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people 2024: 23,485 respondents, representing 70,48 million people Further information on methodology available here.
This question was asked during the survey in the following wording: " "There are various insurances and options on this list for investing money. What do you or someone else in your household currently have from this list? - home content insurance."
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IfD Allensbach. (June 19, 2024). Number of people in Germany with home content insurance from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved January 12, 2025, from https://www.statista.com/statistics/967712/persons-with-home-content-insurance-germany/
IfD Allensbach. "Number of people in Germany with home content insurance from 2019 to 2024 (in millions)." Chart. June 19, 2024. Statista. Accessed January 12, 2025. https://www.statista.com/statistics/967712/persons-with-home-content-insurance-germany/
IfD Allensbach. (2024). Number of people in Germany with home content insurance from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: January 12, 2025. https://www.statista.com/statistics/967712/persons-with-home-content-insurance-germany/
IfD Allensbach. "Number of People in Germany with Home Content Insurance from 2019 to 2024 (in Millions)." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/967712/persons-with-home-content-insurance-germany/
IfD Allensbach, Number of people in Germany with home content insurance from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/967712/persons-with-home-content-insurance-germany/ (last visited January 12, 2025)
Number of people in Germany with home content insurance from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/967712/persons-with-home-content-insurance-germany/
