Share of online luxury consumers in China 2018, by education

This statistic shows the results of a survey about the online luxury consumption in China as of 2018. During the survey period, around 63 percent of respondents in China who had purchased luxury items online had college degree. Majority of the respondents were female.

Distribution of online luxury consumers in China as of 2018, by education level

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Sources

Release date

November 2018

Region

China

Survey time period

2018

Number of respondents

2,620 luxury consumers

Special properties

among luxury shoppers on Tencent platforms in the past 12 months

Supplementary notes

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of around 1.8 million Chinese luxury consumers.

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