Share of online luxury consumers in China 2021, by gender

Published by
Yihan Ma,
Jan 4, 2023
This statistic shows the results of a survey about the online luxury consumption in China as of June 2021. During the survey period, around 58 percent of respondents in China who purchased luxury items online were female.

Distribution of online luxury consumers in China as of June 2021, by gender

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Release date

October 2021

Region

China

Survey time period

June 2020 to June 2021

Number of respondents

approx. 4,700 luxury consumers

Age group

18-55 years

Special properties

among mainland China consumers

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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury watch industryLuxury goods in Europe
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