Share of online shoppers who purchased in Sweden 2020, by category

As of the first quarter in 2020, the product category which was most purchased online in Sweden, according to 39 percent of the online shoppers, was beauty and health. The category which came last, according to five percent of participants was cars, boats and MC equipment.

Share of online shoppers who purchased in Sweden in the first quarter of 2020, by category

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Source

Release date

May 2020

Region

Sweden

Survey time period

Q1 2020

Number of respondents

89,053 respondents

Age group

18-79 years

Special properties

Who have shopped online in the past 30 days

Method of interview

Questionnaires and telephone interviews

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