Wine tourism in Europe

Wine tourism in Europe
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Statistics report on enotourism in European countries

This dossier presents insights and statistics about wine tourism in Europe. It includes an overview of the major producers and regions in major wine-producing countries in the continent, the number of wineries, expenditures of wine tourists, destinations, and COVID-19 impact.

Table of contents

    • Global vineyard surface area share in European countries in 2022

    • Leading countries for wine production in Europe 2022

    • Wine production volume in Italy 2020, by region

    • Wine production volume in France 2019, by region

    • Wine production volume in Spain 2021, by region

    • Wine production volume in Germany 2012-2022, by wine-growing region

    • Wine production volume in Portugal 2020/2021, by region

    • Number of grape wine manufacturers in Italy 2009-2020

    • Number of grape wine manufacturers in France 2009-2020

    • Spain: number of grape wine manufacturers 2011-2020

    • Germany: number of grape wine manufacturers 2011-2020

    • Portugal: number of grape wine manufacturers 2011-2020

    • Global enoturism market size 2020-2030

    • Enotourism revenue in Spain 2018-2021, by type of establishment

    • Per capita daily spend by enotourists in Spain 2019-2020, by category

    • Revenue and volume of enotourism in Italy 2018-2019

    • Per capita daily spending by enotourists in Italy 2018-2019, by visitor type

    • Per capita daily spending by overnight enotourists in Bordeaux 2009-2019

    • Enotourism revenue in Germany 2018, by type of visitor

    • Per capita spend by enotourists in Germany 2017-2018, by category and type of visitor

    • Profile of winery visitors worldwide 2020

    • Number of enotourists in Spain 2008-2021

    • Share of enotourists in Spain 2019-2020, by age

    • Main information channels for wine and culinary tourism in Italy 2021

    • Main aspects for choosing wine and culinary destinations in Italy 2021

    • Distribution of enotourists in Bordeaux 2019, by origin

    • Main travel reasons of enotourists in Bordeaux 2019

    • World's main enotourism destinations 2021

    • Ranking of the leading vineyards worldwide 2021, by country

    • Opinions on most attractive Italian enotourism regions 2021, by tourism type

    • Number of recognized French wine tourism destinations 2021, by vineyard area

    • Distribution of enotourists in Bordeaux 2019, by subregion

    • Enotourism destination areas in Spain 2021, by region

    • Most searched German enotourism destinations on Google 2021

    • Number of wine museums in Italy 2022, by region

    • Number of wine museums in France 2022, by region

    • Wine museums in Spain 2022, by region

    • Number of wine museums and routes in Portugal 2022

    • La Cité du Vin: total number of visitors 2017-2021

    • Ranking of the main wine tasting rooms in Germany 2021, by wine region

    • Wineries that offered online wine tastings 2021, by country

    • Breakdown of online wine tastings worldwide 2021, by country and target group

    • Wineries replacing events with online wine tastings worldwide 2021, by country

    • Share of profitable online wine tastings for wineries worldwide 2021, by country

    • Main platforms for promoting online wine tastings around the world 2021

    • Revenue change from enotourism at wineries in Europe 2020, by country

    • Impact of COVID-19 on the volume of visitors to wineries worldwide 2021, by country

    • Share of European wineries intending to invest more in wine tourism 2020, by country

    • Share of European wineries expecting an increase in wine tourism 2020, by country

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