Digital payment trends in Brazil
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Statistics report on which cashless payment methods and brands are used the most in Brazil
Potentially the market in Latin America with the highest digital payment potential, how does Brazil deal with cashless payment methods like digital wallets or buy now, pay later?
This Dossier aims to provide a comparative overview of how different cashless, or digital, payment methods within Brazil compare against each other. Which payment method do consumers in the country prefer to use either in POS or online shopping? Which brands do they prefer? And how does Brazil deal with potential payment disruptors, such as buy now, pay later, cryptocurrency, or real-time payments?
After an introduction that lays out the market share of cash as well as the most used payment methods in both an offline and online environment, the main structure of this study focuses on industry-important metrics for each payment method. The metrics are as follows:
Within those metrics the following payment methods are discussed:
The Dossier, finally, closes off with a chapter on figures that help contextualize digital payments in the country - such as the market size of e-commerce, how many people do not have access to financial services, or the size of cross-border remittances from and towards the country.
The Dossier is designed to be comparable with other "Digital payment trend" studies that cover different countries across the world.
This Dossier aims to provide a comparative overview of how different cashless, or digital, payment methods within Brazil compare against each other. Which payment method do consumers in the country prefer to use either in POS or online shopping? Which brands do they prefer? And how does Brazil deal with potential payment disruptors, such as buy now, pay later, cryptocurrency, or real-time payments?
After an introduction that lays out the market share of cash as well as the most used payment methods in both an offline and online environment, the main structure of this study focuses on industry-important metrics for each payment method. The metrics are as follows:
- Adoption and/or penetration;
- The biggest brands within certain payment methods;
- User count and/or user demographics;
- Value of transactions, in domestic currency and/or U.S. dollar;
- Number of transactions per user.
Within those metrics the following payment methods are discussed:
- Credit cards;
- Debit cards;
- Contactless (tap to pay, proximity) payments with a smartphone at POS;
- QR code payments, at POS (if applicable);
- Wearable payments, such as smartwatches, at POS (if applicable);
- Online payments performed with a mobile device;
- Buy now, pay later (BNPL);
- Cryptocurrencies;
- Real-time (instant) payments.
The Dossier, finally, closes off with a chapter on figures that help contextualize digital payments in the country - such as the market size of e-commerce, how many people do not have access to financial services, or the size of cross-border remittances from and towards the country.
The Dossier is designed to be comparable with other "Digital payment trend" studies that cover different countries across the world.
