Target group: Mobile banking users in the Netherlands

Statista Consumer Insights report


Selected insights on target group: Mobile banking users in the Netherlands

  • There are mobile banking users throughout all income brackets
  • Mobile banking users value similar aspects of life as the overall onliner
  • 28% of mobile banking users are laggards when it comes to innovation adoption
  • A relatively high share of mobile banking users think that housing is an issue that needs to be addressed
  • Mobile banking users remember seeing ads on social media more often than the average onliner

More than 7,500

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