Target group: Mobile banking users in the Netherlands

Statista Consumer Insights report

Target group: Mobile banking users in the Netherlands This report offers the reader a comprehensive overview of mobile banking users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark mobile banking users in the Netherlands (''target group'') against the average Dutch onliner, labelled as ''all respondents'' in the charts.

The report is updated regularly and is based on consumer insights from the Statista Global Consumer Survey Q4 2022.
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Selected insights on target group: Mobile banking users in the Netherlands

  • There are mobile banking users throughout all income brackets
  • Mobile banking users value similar aspects of life as the overall onliner
  • 28% of mobile banking users are laggards when it comes to innovation adoption
  • A relatively high share of mobile banking users think that housing is an issue that needs to be addressed
  • Mobile banking users remember seeing ads on social media more often than the average onliner

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