Target audience: Mobile banking users in the Netherlands

Statista Consumer Insights report

Target audience: Mobile banking users in the Netherlands

This report offers the reader a comprehensive overview of mobile banking users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark mobile banking users in the Netherlands (''target audience'') against the average Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Mobile banking users in the Netherlands

  • There are mobile banking users throughout all income brackets
  • Mobile banking users value similar aspects of life as the overall consumer
  • 38% of mobile banking users are in the early majority of innovation adopter types
  • A relatively high share of mobile banking users think that housing is an issue that needs to be addressed
  • Mobile banking users remember seeing ads in video portals more often than the average consumer

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