Target audience: Advice & self-help podcast listeners in Spain

Selected insights on target audience: Advice & self-help podcast listeners in Spain

• There are advice & self-help podcast listeners throughout all income brackets
• Learning new things has more importance to advice & self-help podcast listeners than to the average consumer
• 21% of advice & self-help podcast listeners are innovators or early adopters of new products
• A relatively high share of advice & self-help podcast listeners think that the environment is an issue that needs to be addressed
• Advice & self-help podcast listeners remember seeing ads on websites and apps of brands and products more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed

• Attitudes towards digital media
• Innovation adoption
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Spain
• Gender of consumers in Spain
• Consumer’s level of education in Spain
• Share of consumers in Spain in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Spain live
• Communities where consumers live in Spain
• LGBTQ+ status of consumers in Spain

• Most important aspects of life for consumers in Spain
• Top 10 interests of advice & self-help podcast listeners in Spain
• Top 10 hobbies and leisure activities of advice & self-help podcast listeners in Spain
• Top 10 sports activities of advice & self-help podcast listeners in Spain
• Top 10 sports followed by advice & self-help podcast listeners in Spain

• Agreement with statements in Spain
• Innovation adopter types based on statements towards innovation by consumers in Spain
• The 10 most important issues facing Spain according to advice & self-help podcast listeners
• Political attitudes of consumers in Spain

• Top 10 places where advice & self-help podcast listeners in Spain have come across digital advertising in the past 4 weeks
• Devices consumers in Spain use regularly to access the internet
• Social media activities in Spain by type
• Places where consumers in Spain have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Spain have been using in the past 4 weeks