Podcasting in the U.S.

The Statista dossier
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Statista dossier on podcasting in the U.S.

This dossier has been compiled to provide statistical information about the podcast market in the United States. The dossier includes financial data for major publishers and host, audience size and demographics, as well as insights into consumer behavior and preferences.

Table of contents

  • 1. Publishers and hosts: financials
    • Revenue of the highest earning podcasts worldwide 2019

    • iHeartMedia revenue 2015-2019

    • Stitcher's global revenue 2017-2019

    • NPR revenue in the U.S. 2015-2020

    • NPR investment in podcasting in the U.S. 2018-2020

    • Spotify revenue 2013-2020

    • Acquisition spend on podcasting by Spotify 2019-2020

    • LibSyn: global revenue 2017-2019

  • 2. Leaderboard
    • Leading podcast publishers in the U.S. 2020, by monthly unique audience

    • NPR: number of podcast users 2014-2019

    • Apps used to listen to podcasts in the U.S. 2019-2020

    • Podcast providers in the United States 2020

    • Podcast download share from Spotify in the U.S. 2018-2019, by state

    • LibSyn: number of podcast downloads 2018-2019

    • LibSyn: number of podcasts hosted 2015-2019

  • 3. Audience overview
    • Number if podcast listeners in the U.S. 2017-2024

    • Number of podcast listeners in the U.S. 2014-2023

    • Podcast subscriptions by U.S. consumers in 2019-2020

    • Share of U.S. adults aware of the term podcasting 2006-2020

    • Share of U.S. consumers who listen to audio podcasts 2006-2020

    • Audio podcast consumption in the U.S. 2008-2020

    • Weekly podcast consumption in the U.S. 2013-2020

  • 4. Audience demographics
    • Share of people who listen to podcasts monthly in the U.S. 2017-2020, by age group

    • Monthly podcast consumers in the U.S. 2020, by gender

    • Consumers listening to podcasts on a weekly basis U.S. 2020, by age group

    • Growth in daily podcast reach among Millennials U.S. 2018-2019, by gender/ethnicity

    • Podcast listener diversity in the U.S. 2019

  • 5. Consumption
    • Share of time spent listening to audio sources by U.S. podcast listeners 2019

    • Spoken word audio content listening in the U.S. 2014-2020, by platform

    • Leading reasons for listening to podcasts in the U.S. 2019

    • Most popular podcast genres in the U.S. 2020

    • Frequency of podcast news consumption in the U.S. 2020

    • Frequent locations for listening to podcasts by U.S. 2019

    • Devices used to play podcasts in the United States in 2019

    • Time spent with podcasts in the U.S. 2019, by daypart

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