Podcasting in the U.S.

The Statista dossier
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Statista dossier on podcasting in the U.S.

This dossier has been compiled to provide statistical information about the podcast market in the United States.

Table of contents

  • 1. Market overview
    • Number of podcast listeners in the U.S. 2014-2023

    • U.S. households with podcast fans 2018, by genre

    • Podcast subscriptions by U.S. consumers in 2019

    • Share of U.S. adults aware of the term podcasting 2006-2019

    • Share of U.S. consumers who listen to audio podcasts 2006-2019

    • Audio podcast consumption in the U.S. 2008-2019

    • Weekly podcast consumption in the U.S. 2013-2019

    • Podcast reach on weekdays in the U.S. 2018, by daypart

  • 2. Consumer behavior
    • Leading reasons for listening to podcasts in the U.S. 2019

    • Frequent locations for listening to podcasts by U.S. 2019

    • Factors leading to increased podcast consumption in the U.S. 2017

    • Podcast listeners' ad receptivity in the U.S. 2018

    • Frequency of podcast news consumption in the U.S. 2018

  • 3. Demographics
    • Share of people who listen to podcasts monthly in the U.S. 2017-2019, by age group

    • Monthly podcast consumers in the U.S. 2019, by gender

    • Distribution of monthly podcast consumers in the U.S. 2019, by ethnicity

    • Americans who watched or listened to podcasts on their computer 2018, by income

  • 4. Device and source usage
    • Devices used to play podcasts in the United States in 2019

    • Discovering new podcasts in the United States in 2018

    • Podcast download share from Spotify in the U.S. 2018-2019, by state

    • Share of time spent listening to audio sources by U.S. podcast listeners 2018

  • 5. Top podcasts
    • Leading podcast publishers in the U.S. 2019, by monthly unique audience

    • Podcast publishers' global unique streams and downloads 2019

    • Podcast providers in the United States 2019

    • NPR: number of podcast users 2014-2018

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