Podcasting in the U.S.

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Statista dossier on podcasting in the U.S.

This dossier has been compiled to provide statistical information about the podcast market in the United States.

Table of contents

  • 1. U.S market overview
    • Number of podcast listeners in the U.S. 2014-2022

    • Podcast subscriptions by U.S. consumers in 2018

    • Podcast reach on weekdays in the U.S. 2018, by daypart

    • Share of U.S consumers who have listened to selected media 2017

    • Audio podcast consumption in the U.S. 2008-2018

    • Share of U.S. consumers who listen to audio podcasts 2006-2018

    • Cumulative podcast listening time in the U.S. 2014-2021

    • Knowledge of the term "podcast" in the United States 2017

    • Share of U.S. adults aware of the term podcasting 2006-2018

    • Podcast providers in the United States 2017

    • Podcast genres in the U.S. 2017, by share of total podcasts

  • 2. Top podcasts
    • Leading podcast publishers in the U.S. 2018, by monthly unique audience

    • Podcast publishers' global unique streams and downloads 2018

    • Podcasts occasionally listened to in the United States 2017

    • NPR: number of podcast users 2014-2017

  • 3. Consumer habits
    • Programs used to play podcasts in the United States 2017

    • Most frequently used devices for podcast watching/listening in the U.S. 2014-2017

    • U.S. households with podcast fans 2018, by genre

    • Frequent locations for listening to podcasts by U.S. podcast users 2018

    • Average duration of podcasts played in the United States in 2017

    • Devices used to play podcasts in the United States in 2017

    • Discovering new podcasts in the United States in 2018

    • Factors leading to increased podcast consumption in the U.S. 2017

    • Use of increased playback speed among podcast listeners in the U.S. 2018

    • Willingness to pay for certain podcast topics in the United States 2017

  • 4. Demographics
    • Americans who watched or listened to podcasts on their computer 2018, by income

    • Share of people who listen to podcasts monthly in the U.S. 2014-2018, by age

    • Share of people who listen to podcasts monthly in the U.S. 2014-2018, by gender

    • Frequency of listening to podcasts in the United States in 2017, by age

    • Frequency of paid podcast service usage in the U.S. 2017, by age group

    • Frequency of free podcast service usage in the U.S. 2017, by age group

  • 5. Advertising
    • U.S. podcast advertising revenue 2016-2020

    • U.S. quarterly podcast advertising revenue Q1 2015-Q4 2017

    • Website visits/voucher campaigns after podcast ads in the United States in 2017

    • Ad disturbance when listening to podcasts in the United States 2017

    • Buying products/brands due to podcast ads in the United States 2017

    • Reactions to ads in podcasts in the United States 2017

    • Podcast listeners' ad receptivity in the U.S. 2018

    • Willingness to pay for no ads in podcasts in the United States 2017

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