Podcasts in the United Kingdom (UK)

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Statista Dossier on podcasts in the United Kingdom

This dossier contains the most recent data and statistics on podcasts and the podcasting industry in the United Kingdom. The first chapter is an overview of the audio industry worldwide and in the UK specifically. Also included is survey data on what listeners are looking for when choosing a podcast, as well as how and when they listen. The final chapter focuses on digital audio advertising, with insights from the advertiser perspective and the consumer side.

Table of contents

  • 1. Podcast industry overview
    • Podcast publishers' global unique streams and downloads 2020

    • Revenue of the highest earning podcasts worldwide 2019

    • Most important audio initiatives for publishers worldwide 2020

    • Podcast reach in the United Kingdom (UK) 2017-2024

    • Most popular radio programs and podcasts in the United Kingdom (UK) 2019-2020

  • 2. Listener behavior
    • Weekly podcast listening in the United Kingdom (UK) Q1 2020

    • How podcast listeners find new podcasts Great Britain 2019

    • Reasons for choosing a podcast Great Britain 2019

    • Podcast reach in the United Kingdom (UK) 2020, by activity

    • Share of listening to podcasts in the United Kingdom (UK) 2020, by location

    • Reasons for not finishing a podcast in the UK 2019

  • 3. Listener demographics
    • Weekly podcast listening in the United Kingdom (UK) Q1 2020, by age

    • Most popular podcast genres with males in Great Britain 2019

    • Most popular podcast genres with females in Great Britain 2019

    • Most popular podcast genres with 16-24 year-olds in Great Britain 2019

    • Most popular podcast genres with 24-34 year-olds in Great Britain 2019

    • Most popular podcast genres with 35-44 year-olds in Great Britain 2019

    • Most popular podcast genres with 45-54 year-olds in Great Britain 2019

    • Most popular podcast genres with over 55s in Great Britain 2019

  • 4. Podcasts on mobile devices
    • Podcast listeners most used devices in the UK 2019

    • Audio types listened to by headphones reach in the United Kingdom (UK) 2020

    • Leading Google Play music & audio app Daily active users (DAU) in Great Britain 2020

    • Leading iPhone music apps by Daily active users (DAU) in the UK 2020

  • 5. Digital audio advertising
    • Podcast ad spending in Europe 2018-2023

    • Podcast ad spend in the UK 2017-2024

    • Average ad spend per podcast listener in the UK 2017-2024

    • Investment growth in digital audio advertising in the UK 2019, by source

    • Podcast listeners brand interest Great Britain 2019

    • Podcast listeners purchasing brand products in Great Britain 2019

    • Opinions of listeners on podcast commercials in the UK 2019

    • Branded podcast and radio engagement rates in 2019

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