Streaming in the U.S.

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Statista dossier on streaming in the U.S.

This dossier has been compiled to provide statistical information about streaming in the United States.

Table of contents

  • 1. Overview
    • Streaming music revenue in the U.S. by source 2015-2018

    • Paid streaming music subscribers in the U.S. 2014-2018

    • Spotify users in the U.S. 2018, by age

    • SVOD penetration rate in the U.S. 2017-2023

    • Number of OTT video service users in the U.S. 2017-2022

    • Sling TV: number of quarterly subscribers 2017-2018

    • Number of Netflix streaming subscribers in the U.S. 2011-2018

    • Time spent watching streaming services per viewing day in the U.S. 2017

    • Days spent watching streaming services per month in the U.S. 2017

    • U.S. teens: video content consumption 2015-2018, by platform

    • Audio streaming service usage U.S. Q1 2018, by ethnicity

    • Streaming media player usage in the U.S. 2017, by age

  • 2. Music
    • Digital music revenue in the U.S. from 2008 to 2017, by type

    • Digital Market Outlook: users of digital music in the U.S. 2016-2022, by format

    • Frequency of paid music streaming service usage in the U.S. 2017

    • Most important features in a streaming music service U.S. 2018

    • Reasons for changing streaming services in the U.S. 2018

    • Most popular music streaming services in the U.S. 2017

    • Most popular online music videos in the U.S. 2017

  • 3. Radio and audio services
    • Online radio reach in the U.S. 2018, by age

    • Number of digital radio listeners in the U.S. from 2012 to 2016

    • Weekly time spent with online radio in the U.S. 2008-2018

    • Reach of audio streaming services in the U.S. 2017, by age

    • Leading online radio companies in the U.S. 2018, by active sessions

    • Reasons for paying for audio streaming services in the U.S. 2017

  • 4. Podcasts
    • Number of podcast listeners in the U.S. 2014-2022

    • Podcast reach on weekdays in the U.S. 2018, by daypart

    • Share of U.S. consumers who listen to audio podcasts 2006-2018

    • Audio podcast consumption in the U.S. 2008-2018

    • Frequency of listening to podcasts in the United States 2017

    • Time or place for playing podcasts in the United States in 2017

    • Apps used to listen to podcasts in the U.S. 2018

  • 5. Video
    • Digital Market Outlook: digital video revenue in the U.S. 2016-2022, by type

    • Digital Market Outlook: digital video user penetration in the U.S. 2016-2022, by type

    • Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type

    • Video streaming service penetration rate in the U.S. 2017

    • Share of households with a paid streaming subscription in the U.S. 2017

    • Leading video subscription services in the U.S. 2017, by number of subscribers

    • Frequency of paid online video streaming service usage in the U.S. 2017

    • Share of households streaming SVOD daily in the U.S. 2018, by user age group

    • Leading U.S. video streaming services 2018, by monthly average users

  • 6. Television and movies
    • Number of connected TV device users in the U.S. 2015-2019

    • Video content watched in the U.S. 2017

    • Corded pay TV subscribers using streaming services in the U.S. 2018

    • Smartphone users watching selected TV networks online U.S. 2018

    • Frequency of streaming TV shows in the U.S. 2018, by age group

    • Daily time spent with OTT/ streaming shows in North America 2017

    • Most in-demand digital original shows in the U.S. 2018

    • Monthly movie streaming volume in the United States 2018, by age group

    • Frequency of streaming movies in the U.S. 2018, by age group

  • 7. Device usage
    • Streaming device ownership in North America 2017

    • Share of households with enabled streaming devices in the U.S. 2018, by city

    • Consumers who streamed a show/movie on a streaming device last month in the U.S. 2017

    • Time spent using selected TV connected devices in the U.S. 2017

    • Share of daily TV consumption on selected devices in the U.S. 2018, by city

    • Most common devices to watch online video on television in the U.S. 2018

    • Devices used to play podcasts in the United States in 2017

    • Mobile-only music streaming service users in the U.S. 2018

    • Importance of the ability to listen on multiple devices on music services U.S. 2018

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