Online TV in the U.S.

The Statista dossier
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Statista dossier on the online TV market in the U.S.

Table of contents

  • 1. Overview
    • Video and OTT TV revenue in the U.S. 2017-2018

    • Viewer numbers for selected OTT services in the U.S. 2018-2024

    • SVOD penetration rate in the U.S. 2017-2024

    • Number and share of cord-cutters/nevers in the U.S. 2014-2019

    • Share of online TV in TV advertising revenue in the U.S. 2012-2018

  • 2. Consumption
    • Frequency of streaming TV shows in the U.S. 2020, by age group

    • Monthly time spent using streaming services in streaming households U.S. 2017

    • Time spent by Asian Americans streaming vs. watching live TV in the U.S. 2019

    • Share of streaming in TV viewing among Latinx TV viewers in the U.S. 2019

    • Millennials watching 3+ hours of TV and video daily in the U.S. 2018, by method

  • 3. Devices
    • Number of connected TV users in the U.S. 2017-2023

    • Connected TV and SVOD households in the U.S. 2019, by ethnicity

    • TV households with selected devices in the U.S. 2019

  • 4. Streaming services
    • Number of Netflix paid streaming subscribers in the U.S. and Canada Q1 2013- Q1 2021

    • Netflix subscribers among VoD users in the U.S. 2018, by age

    • Number of Amazon Video subscribers in the U.S. 2017-2025

    • Average spending of Amazon Prime and non-Prime members 2015-2019

    • Number of Hulu's paying subscribers in the U.S. 2019-2021, by quarter

    • Streaming households likely to subscribe to Disney+ in the U.S. 2019

  • 5. Popular content
    • Most in-demand digital original shows in the U.S. May 2021

    • Most in-demand original series in the U.S. 2020

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