Online TV in the U.S.

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Statista dossier on the online TV market in the U.S.

This dossier has been compiled to provide statistical information about the online TV market in the United States.

Table of contents

  • 1. Overview
    • Number of SVOD subscribers by country 2022

    • SVOD penetration rate in the U.S. 2016

    • SVoD penetration in the U.S. Q1 2017, by city

    • Share of households with a streaming subscription in the U.S. 2016

    • OTT TV and video revenue worldwide 2010-2021, by region

    • OTT TV and video revenue worldwide 2016-2022, by source

    • Global internet video to TV traffic 2016-2021

    • Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type

    • Distribution of movie and TV rental market revenue in the U.S. 2012-2016, by source

    • Streaming video subscription revenue in the U.S. 2011-2020

    • Share of online TV in TV advertising revenue in the U.S. 2012-2018

  • 2. Market leaders
    • Most used streaming services in the U.S. 2017, by age

    • Most popular video streaming and download services in the U.S. 2017

    • TV and film services use in the U.S. 2017

    • Amount consumers are willing to spend on video streaming services U.S. 2017

  • 3. Viewers
    • Video on demand transactions in the U.S. 2016, by type

    • Profile of online TV users in the U.S 2016

    • Share of audience watching free online TV weekly in the U.S. 2011-2017

    • Streaming audience of TV shows in the U.S. 2016, by age

    • Number and share of cord-cutters/nevers in the U.S. 2014-2018

    • Reasons for canceling online streaming service subscriptions U.S. 2017

    • Public opinion on streaming services in the U.S. 2017

    • Reasons for using streaming services in the U.S. 2017, by age

  • 4. Viewing patterns
    • Monthly time spent using streaming services in the U.S. 2017

    • Companions for watching OTT shows, movies or videos in the U.S. 2017

    • Popular OTT genres to co-view in the U.S. 2017

    • Consumers who streamed a show/movie on a TV last month in the U.S. 2017

    • Devices used to watch online video worldwide by Millennials 2018

    • Share of audience watching free online TV weekly in the U.S. 2011-2017

    • Binge-watching among internet users in the U.S. 2016

    • Devices used to watch online TV services among Netflix users 2016

  • 5. Netflix, Hulu & Amazon Prime
    • Most in-demand digital original shows in the U.S. August 2018

    • Number of Netflix streaming subscribers in the U.S. 2011-2018

    • Netflix series viewership 2016

    • ACSI - U.S. customer satisfaction with Netflix as of 2016

    • Leading Netflix market worldwide 2018

    • Number of Amazon Video subscribers in the U.S. 2015-2022

    • Average spending of Amazon Prime and non-Prime members 2015-2018

    • Reasons that Amazon Prime members shop on Amazon in the U.S. as of July 2017

    • Leading Amazon Prime Video market worldwide 2017

    • Number of Hulu's paying subscribers 2010-2018, by quarter

    • Hulu's revenue 2008-2017

    • U.S. Hulu user share among OTT users 2015-2020

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