Online TV in the United States

Statistics report on the online TV market in the U.S.

Online TV in the United States

This report has been compiled to provide statistical information about the online TV market in the United States. In addition to relevant key figures on the TV and online TV market in the U.S., the report includes facts on devices, advertising, platforms, as well as survey data on consumer behavior.

Table of contents


  • Premium Statistic Number of TV households in the U.S. 2023-2027, by type
  • Premium Statistic Time spent watching TV and digital video in the U.S. 2021-2025
  • Basic Statistic Number of TV and video households in the U.S. 2022, by platform type
  • Premium Statistic Share of adults watching TV or movies in the U.S. 2022, by video platform type
  • Premium Statistic Market share of vMVPDs worldwide 2024
  • Premium Statistic Subscription to video streaming and MVPD services in the U.S. 2021-2023


  • Premium Statistic Daily time spent with video by U.S. adults 2019-2027, by device
  • Premium Statistic Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2023
  • Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
  • Premium Statistic Connected TV viewers in the U.S. 2023, by age group
  • Premium Statistic Screens for SVOD streaming in the U.S. and Canada 2023
  • Premium Statistic Time spent share on connected TV in the U.S. 2022-2023, by platform type


  • Premium Statistic Growth of media ad revenues in the U.S. 2021-2023, by medium
  • Premium Statistic CTV ad spend in the U.S. 2019-2027
  • Premium Statistic Digital video ad views in the U.S. 2023, by platform


  • Premium Statistic Number of vMVPD subscribers in the U.S. 2023
  • Basic Statistic Number of channels on vMVPD platforms in the U.S. 2024
  • Premium Statistic Usage of streaming services after cutting the cord in the U.S. 2022
  • Basic Statistic Hulu ARPU in the U.S. 2019-2024
  • Premium Statistic Number of FuboTV paid subscribers worldwide quarterly 2020-2024
  • Premium Statistic Sling TV: number of quarterly subscribers 2017-2024
  • Basic Statistic Global number of Pluto TV MAUs 2020-2022

Consumer behavior

  • Premium Statistic Consumer video entertainment spending in the U.S. 2018-2022, by type
  • Premium Statistic Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
  • Premium Statistic Daily time of US. adults spent with traditional versus streaming TV 2018-2022
  • Premium Statistic Virtual pay TV subscriptions in the U.S. 2022-2028
  • Premium Statistic Gen Z teenagers using SVOD and vMVPD services in the U.S. 2022
  • Premium Statistic Gen Z adults using SVOD and vMVPD services in the U.S. 2023

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