Online TV in the U.S.

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Statista dossier on the online TV market in the U.S.

This dossier has been compiled to provide statistical information about the online TV market in the United States.

Table of contents

  • 1. Overview
    • Video and OTT TV revenue in the U.S. 2017-2018

    • Viewer numbers for selected OTT services in the U.S. 2019

    • SVOD penetration rate in the U.S. 2017-2024

    • Number and share of cord-cutters/nevers in the U.S. 2014-2019

    • Share of online TV in TV advertising revenue in the U.S. 2012-2018

  • 2. Consumption
    • Frequency of streaming TV shows in the U.S. 2020, by age group

    • Monthly time spent using streaming services in streaming households U.S. 2017

    • Time spent by Asian Americans streaming vs. watching live TV in the U.S. 2019

    • Share of streaming in TV viewing among Latinx TV viewers in the U.S. 2019

    • Millennials watching 3+ hours of TV and video daily in the U.S. 2018, by method

  • 3. Devices
    • Number of connected TV users in the U.S. 2017-2023

    • Connected TV and SVOD households in the U.S. 2019, by ethnicity

    • TV households with selected devices in the U.S. 2019

  • 4. Streaming services
    • Number of movies and TV shows on SVOD platforms U.S. 2019

    • Number of Netflix paid streaming subscribers in the U.S. 2011-2020

    • Netflix subscribers among VoD users in the U.S. 2018, by age

    • Number of Amazon Video subscribers in the U.S. 2017-2024

    • Average spending of Amazon Prime and non-Prime members 2015-2019

    • Number of Hulu's paying subscribers in the U.S. 2010-2020, by quarter

    • Streaming households likely to subscribe to Disney+ in the U.S. 2019

  • 5. Popular content
    • Most in-demand digital original shows in the U.S. 2020

    • Most in-demand original series in the U.S. 2019

    • Most in-demand TV series genres in the U.S. 2019, by share of demand

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