Online TV in the U.S.

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Statista dossier on the online TV market in the U.S.

This dossier has been compiled to provide statistical information about the online TV market in the United States.

Table of contents

  • 1. Overview
    • Number of SVOD subscribers by country 2022

    • SVOD penetration rate in the U.S. 2017-2023

    • SVoD penetration in the U.S. Q1 2017, by city

    • Share of households with a paid streaming subscription in the U.S. 2017

    • OTT TV and video revenue worldwide 2010-2021, by region

    • OTT TV and video revenue worldwide 2016-2022, by source

    • Global internet video to TV traffic 2016-2021

    • Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type

    • Streaming video subscription revenue in the U.S. 2011-2020

    • Share of online TV in TV advertising revenue in the U.S. 2012-2018

  • 2. Market leaders
    • Most used streaming services in the U.S. 2017, by age

    • Most popular video streaming and download services in the U.S. 2017

    • Number of vMVPD subscribers in the U.S. Q2 2017-Q2 2018

    • Video content watched in the U.S. 2017

    • Amount consumers are willing to spend on video streaming services U.S. 2017

  • 3. Viewers
    • Share of audience watching free online TV weekly in the U.S. 2011-2017

    • Monthly online TV viewers in the U.S. 2017, by age

    • Number and share of cord-cutters/nevers in the U.S. 2014-2018

    • Number of IPTV subscribers in the U.S. 2014-2023

    • Reasons for canceling online streaming service subscriptions in the U.S. 2018

    • Public opinion on streaming services in the U.S. 2017

    • Reasons for using streaming services in the U.S. 2017, by age

  • 4. Viewing patterns
    • Monthly time spent using streaming services in the U.S. 2017

    • Monthly time spent using streaming services in streaming households U.S. 2017

    • Companions for watching OTT shows, movies or videos in the U.S. 2017

    • Popular OTT genres to co-view in the U.S. 2017

    • Consumers who streamed a show/movie on a TV last month in the U.S. 2017

    • Devices used to watch online video worldwide by Millennials 2018

    • Share of audience watching free online TV weekly in the U.S. 2011-2017

    • Cord-cutters who use online streaming services that are not theirs in the U.S. 2017

  • 5. Netflix, Hulu & Amazon Prime
    • Most in-demand digital original shows in the U.S. 2018

    • Leading Netflix market worldwide 2018

    • Number of Netflix streaming subscribers in the U.S. 2011-2018

    • Netflix subscribers among VoD users in the U.S. 2018, by age

    • Number of Amazon Video subscribers in the U.S. 2017-2023

    • Average spending of Amazon Prime and non-Prime members 2015-2018

    • Reasons that Amazon Prime members shop on Amazon in the U.S. as of July 2017

    • Leading Amazon Prime Video market worldwide 2017

    • Number of Hulu's paying subscribers 2010-2018, by quarter

    • Hulu's revenue 2008-2017

    • U.S. Hulu user share among OTT users 2015-2020

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