Online TV in the U.S.

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Statista dossier on the online TV market in the U.S.

This dossier has been compiled to provide statistical information about the online TV market in the United States.

Table of contents

  • 1. Overview
    • Number of SVOD households worldwide 2010-2021

    • Number of SVoD households in the U.S. 2010-2020

    • OTT TV and video revenue worldwide 2010-2021, by region

    • OTT TV and video revenue worldwide 2016-2022, by source

    • Global internet video to TV traffic 2016-2021

    • Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type

    • Distribution of movie and TV rental market revenue in the U.S. 2012-2016, by source

    • Streaming video subscription revenue in the U.S. 2011-2020

    • Share of online TV in TV advertising revenue in the U.S. 2012-2017

  • 2. Market leaders
    • Leading video subscription services in the U.S. 2016, by number of subscribers

    • Leading SVOD markets in the U.S. 2014, by penetration rate

    • Leading broadcast media websites in the U.S. 2016

    • TV and film services use in the U.S. 2016

    • Perceived value of streaming services in the U.S. 2014

  • 3. Viewers
    • Number of video on demand transactions in the U.S. 2009-2015

    • Video on demand transactions in the U.S. 2016, by type

    • Profile of online TV users in the U.S 2016

    • Share of audience watching free online TV weekly in the U.S. 2011-2017

    • Streaming audience of TV shows in the U.S. 2016, by age

    • Number and share of cord-cutters/nevers in the U.S. 2014-2017

  • 4. Viewing patterns
    • Number of multiscreen TV & video viewers worldwide 2010-2014, by device

    • Number of online TV videos viewed per visitor in the U.S. 2015-2016

    • Time spent with VoD content in the U.S. 2011-2015

    • Share of time spent watching TV shows in the U.S. 2015, by age and device

    • Streaming device ownership in the U.S. 2016

    • U.S. smartphone users mobile tv and movie access frequency 2015

    • Reasons for watching internet TV/videos in the U.S. 2015

    • Frequency of watching TV shows online in the U.S. 2013-2016

    • Frequency of watching original digital video in the U.S. 2013-2016

  • 5. Netflix, Hulu & Amazon Prime
    • Viewership of Netflix, Amazon and Hulu TV series 2015-2016

    • Number of Netflix streaming subscribers in the U.S. 2011-2017

    • Share of U.S. consumers who streamed Netflix content weekly 2010-2016

    • Netflix series viewership 2016

    • ACSI - U.S. customer satisfaction with Netflix as of 2016

    • U.S. number of Amazon Prime Video users 2014-2019

    • Average spending of Amazon Prime and non-Prime members 2015-2017

    • Key factors for U.S. users to join Amazon Prime 2015

    • U.S. markets with highest Amazon Prime SVOD access rate 2015

    • Number of Hulu users in the U.S. 2014-2019

    • Number of Hulu's paying subscribers 2010-2016, by quarter

    • Hulu's revenue 2008-2017

    • U.S. markets with highest Hulu SVOD access rate 2015

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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