Leading vMVPD services in the U.S. 2024, by viewership
In 2024, with an expected 17.5 million monthly viewers, YouTube TV holds the lead among virtual live TV services. Hulu + Live TV follows closely behind with 11.8 million viewers, while Sling TV captures the attention of around five million viewers each month. This data highlights the growing popularity of vMVPD services as viewers seek out alternatives to traditional cable subscriptions.