Consumer Insights whitepaper
First, Greta Thunberg shook up the world with the "Fridays for Future" protest movement. Now, the "last generation" is taking to the streets in Germany, Austria, and Italy, sticking themselves to the asphalt, and disrupting traffic in the name of climate protection. Gen Z are leading the charge for the environment, but how far are they truly willing to go? And how does this supposedly fierce activism shape their choices as consumers and their attitudes towards brands?
In this whitepaper - featuring data for Brazil, Germany, the United Kingdom, and the United States - we analyze the most recent data on Gen Z’s sustainability attitudes for you, shedding light on how their mindset translates into consumption behavior and giving you insights essential to understanding this key audience.
Topics include:
Recent data from our Statista Consumer Insights sustainability survey reveals that the majority of Gen Z prefer a more tactful approach to combat climate change, opting for peaceful protests and environmental initiatives instead of breaking the law or cancelling brands. While they may not all resort to radical or unlawful measures in order to protect the environment, nearly half of Gen Z respondents do see themselves as sustainable consumers and approximately a third are willing to spend more on eco-friendly products, making sustainability an ongoing and crucial trend for brands and companies to consider.
Design of the survey
A radical approach to sustainability ?
We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)