Sports on TV in the U.S.

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on sports on U.S. TV

This dossier has been compiled to provide statistical information on sports on U.S. TV.

Table of contents

  • 1. Programming
    • Length of sports TV programming in the U.S. 2002-2017

    • Collective time spent viewing sports TV in U.S. 2015

    • Largest sports league TV contracts worldwide 2016

    • Sports leagues broadcasting fees in the U.S. 2017

    • Average per game attendance of major US sports leagues 2017/18

    • Top 10 single telecast TV programs in the U.S. 2017

    • Priciest shows for advertisers on broadcast TV in the U.S. 2016/17

    • Most valuable sports channels in the U.S. 2015, by subscription revenue

    • Highest paid sports commentators worldwide 2016

    • Most popular sports radio stations in the U.S. 2017, by average listeners

  • 2. Viewers and their habits
    • Main source of sports news in selected countries 2016

    • Major sports events/tournaments watched on TV in the U.S. 2017

    • Number of TV viewers and ratings of most watched sporting events in the U.S. 2017

    • Viewership of sports video in the U.S. 2021, by league

    • Number of sports watched by sports viewers in the U.S. 2017

    • Age of television audience for sports in the U.S. 2017

    • Sports viewed on selected devices in the U.S. 2017, by age

    • Sports viewed on non-TV platforms in the U.S. 2017, by age

    • U.S. sports fans: pay TV behavior 2016

    • Premium channel subscription rate in North America 2015

  • 3. NFL
    • NFL regular season female TV audience 2013-15, by age

    • NFL TV ratings and viewership 2017-18

    • NFL TV broadcasting rights annual value 1983-2021

    • Amount of time U.S. consumers spend watching NFL football on TV 2017

    • Share of U.S. consumers interested in National Football League 2017, by gender

    • Share of U.S. consumers interested in the National Football League 2017, by age

    • NFL regular season TV ad spend in the U.S. 2010-2016

  • 4. NFL - Super Bowl
    • Share of Super Bowl viewers in the U.S. 2017

    • Super Bowl TV viewership in the U.S. 1990-2018

    • Super Bowl TV ratings in the U.S. 1990-2018

    • National Football League: Super Bowl wins by team 2018

    • Super Bowl ads: public opinion 2008-2018

    • Super Bowl advertising revenue 2003-2017

    • Largest Super Bowl advertisers 2017

    • Most shared Super Bowl ads 2017

    • Average cost 30-second advertisement Super Bowl US broadcast 2002-2018

  • 5. NBA
    • NBA Finals TV viewership in the U.S. 2000-2017

    • NBA Finals TV ratings in the U.S. 2002-2017

    • Average U.S. TV viewership selected NBA games 2017

    • National TV ad spend during NBA post-season 2014-2017

    • NBA finals: cost of a TV commercial 2013-2015

    • Largest NBA regular season advertisers 2015-2016

    • TV ad impressions during NBA season finals 2016, by company

  • 6. Soccer
    • Average TV viewership in the U.S. of selected soccer games 2016

    • Number of MLS TV viewers in the U.S 2013-2015

    • Live soccer programming in the U.S. 2015, by network

    • Most identifiable official sponsors of FIFA World Cup in U.S. 2014

    • Women's World Cup viewership in the U.S. 2015

    • Most viewed Hexagonal soccer games in the U.S. 2017

    • Level of excitement at World Cup ads in the U.S. 2017

  • 7. Other sports
    • Average TV viewership selected National Hockey League games in the U.S. 2017

    • Average TV viewership NHL Stanley Cup games 2008-2018

    • Average U.S. TV ratings NHL Stanley Cup games 2006-2018

    • Average TV viewership of selected Major League Baseball games 2017

    • Baseball World Series TV viewership in the U.S. 2000-2017

    • Baseball World Series TV ratings in the U.S. 2000-2017

    • Average number of U.S. TV viewers major golf tournaments 2016

    • TV ratings for final round of The Masters in U.S. 1997-2018

    • Number of TV viewers and ratings for the U.S. Open Women's Final in the U.S. 2017

    • Average U.S. TV audience of selected NASCAR races 2016

    • NCAA basketball March Madness average TV viewership per game 2017

    • NCAA college football TV ratings and viewership 2018

  • 8. Olympics
    • U.S. TV ratings of the Summer Olympics opening ceremony 1972-2016

    • Viewers of the Summer Olympics opening ceremony in the U.S. 1988-2016

    • Rio 2016: number of primetime TV viewers in the U.S.

    • Rio 2016: daily viewership figures

    • Rio Paralympics 2016: daily viewership figures

    • Second-screen behavior among Winter Olympics fans 2017

    • Summer Olympics national TV ad spend in the U.S. 2004-2016

    • Rio 2016: commercial load time in the U.S.

    • Rio 2016: share in national TV ad spend in the U.S.

    • Most shared Olympics ads of all time

  • 9. Sports TV advertising
    • Major sporting events national TV ad revenue in the U.S. 2008-2017

    • TV advertising spending during post-season sports 2017

    • Sports ad revenue - U.S. national TV 2011-2016

    • U.S. top ad categories on TV sports programming in 2016, by ad spend

    • Largest TV advertisers in U.S. sports TV 2015

    • Opinion on ads in sports in the U.S. 2016

  • Language: English
  • Released: 2017
  • Source(s): Statista
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

2 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.