Sports on TV in the U.S.

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Statista dossier on sports on U.S. TV

This dossier has been compiled to provide statistical information on sports on U.S. TV.

Table of contents

  • 1. Programming
    • Length of sports TV programming available in the U.S. 2013-2015

    • Collective time spent viewing sports TV in U.S. 2015

    • Largest sports league TV contracts worldwide 2016

    • Top 10 single telecast TV programs in the U.S. 2016

    • Priciest shows for advertisers on broadcast TV in the U.S. 2016/17

    • Most valuable sports channels in the U.S. 2015, by subscription revenue

    • Highest paid sports commentators worldwide 2016

    • Share of radio audience listening to sports radio in U.S. 2011-2015

    • Share of sports in the pay TV privacy prevention market worldwide 2015-2020

  • 2. Viewers and their habits
    • Main source of sports news in selected countries 2016

    • TV viewers and ratings of most watched sporting events in the U.S. 2015

    • Number of TV viewers and ratings of most watched sporting events in the U.S. 2015

    • TV viewers who typically watched sports on TV in the U.S. 2016

    • Live sports viewing in the U.S. 2016, by age and device

    • U.S. sports fans: pay TV behavior 2016

    • Premium channel subscription rate in North America 2015

    • Difficulty in finding sports progrmaming on TV in North America 2015

    • Popularity of sports OTT video services in the U.S. 2015

    • Leading sports OTT video services in the U.S. 2015

  • 3. NFL
    • Number of viewers (on broadcast TV) of a National Football League event in the U.S. 2016

    • Age breakdown of NFL TV audience in the U.S. 2015

    • NFL television audience in 2015, by gender

    • NFL regular season female TV audience 2013-15, by age

    • NFL TV ratings and viewership 2016-17

    • NFL TV broadcasting rights annual value 1983-2021

  • 4. NFL - Super Bowl
    • Super Bowl TV viewership in the U.S. 1990-2017

    • Super Bowl TV ratings in the U.S. 2017

    • Super Bowl advertising spending 2003-2017

    • Largest Super Bowl advertisers 2016

    • Most shared Super Bowl ads 2017

    • Average cost 30-second advertisement Super Bowl US broadcast 2002-2017

  • 5. NBA
    • NBA Finals TV viewership in the U.S. 2000-2017

    • NBA Finals TV ratings in the U.S. 2002-2017

    • Average U.S. TV viewership selected NBA games 2016

    • NBA finals: cost of a TV commercial 2013-2015

    • Largest NBA regular season advertisers 2015-2016

    • TV ad impressions during NBA season finals 2016, by company

  • 6. Soccer
    • Most watched soccer games in the U.S. 2015

    • Average TV viewership in the U.S. of selected soccer games 2016

    • Number of MLS TV viewers in the U.S 2013-2015

    • Live soccer programming in the U.S. 2015, by network

    • Most identifiable official sponsors of FIFA World Cup in U.S. 2014

    • Leading FIFA World Cup TV advertisers on ESPN & ABC 2014

    • Women's World Cup viewership in the U.S. 2015

  • 7. Other sports
    • Average TV viewership selected National Hockey League games in the U.S. 2016

    • Average TV viewership NHL Stanley Cup games 2008-2017

    • Average U.S. TV ratings NHL Stanley Cup games 2006-2017

    • Average TV viewership of selected Major League Baseball games 2016

    • Baseball World Series TV viewership in the U.S. 2000-2016

    • Baseball World Series TV ratings in the U.S. 2000-2016

    • Average number of U.S. TV viewers major golf tournaments 2016

    • TV ratings for final round of The Masters in U.S. 1997-2016

    • Number of TV viewers and ratings for the U.S. Open Women's Final in the U.S. 2016

    • Number of TV viewers and ratings for the U.S. Open Men's Final in the U.S. 2016

    • Average U.S. TV audience of selected NASCAR races 2016

    • NCAA basketball March Madness tournament average TV ratings 1993-2015

    • NCAA college football TV ratings and viewership 2017

    • TV viewers of extreme or action sports in the U.S. 2016

  • 8. Olympics
    • U.S. TV ratings of the Summer Olympics opening ceremony 1972-2016

    • Viewers of the Summer Olympics opening ceremony in the U.S. 1988-2016

    • Rio 2016: daily viewership figures

    • Rio Paralympics 2016: daily viewership figures

    • Olympic fans: second screen activities 2016

    • Rio 2016: commercial load time in the U.S.

    • Rio 2016: share in national TV ad spend in the U.S.

    • Most shared Olympics ads of all time

  • 9. Sports TV advertising
    • Major sporting events network TV ad revenue in the U.S. 2008-2015

    • TV advertising spending during post-season sports 2016

    • Sports ad revenue - U.S. national TV 2011-2016

    • Sports ad revenue - ABC, CBS, FOX, NBC 2015

    • Largest TV advertisers in U.S. sports TV 2015

    • Average cost of a TV commercial during major sporting events in the U.S. in 2014

    • Opinion on ads in sports in the U.S. 2016

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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