Sports on TV in the U.S.

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Statista dossier on sports on U.S. TV

This dossier has been compiled to provide statistical information on sports on U.S. TV.

Table of contents

  • 1. Programming
    • Length of sports TV programming in the U.S. 2002-2017

    • Sports leagues broadcasting fees in the U.S. 2017

    • Average per game attendance of major US sports leagues 2019

    • Top 10 single telecast TV programs in the U.S. 2019

    • Priciest shows for advertisers on broadcast TV in the U.S. 2019/20

    • Wealthiest sports commentators worldwide 2017

    • Most popular sports radio stations in the U.S. 2017, by average listeners

  • 2. Viewers and their habits
    • Major sports events/tournaments watched on TV in the U.S. 2017

    • Number of TV viewers of most watched sporting events in the U.S. 2018

    • Viewership of sports video in the U.S. 2021, by league

    • Number of sports watched by sports viewers in the U.S. 2017

    • Age of television audience for sports in the U.S. 2017

    • Share of youth watching selected sports in the U.S. 2017

    • Sports viewed on selected devices in the U.S. 2017, by age

    • Sports viewed on non-TV platforms in the U.S. 2017, by age

    • Number of sports watched on TV/online worldwide 2017, by age

  • 3. NFL
    • NFL TV ratings and viewership 2018, selected games

    • NFL TV broadcasting rights annual value 1983-2021

    • Amount of time U.S. consumers spend watching NFL football on TV 2017

    • Share of U.S. consumers interested in National Football League 2017, by gender

    • NFL regular season TV ad spend in the U.S. 2010-2016

    • NFL Draft TV viewers in the U.S. 2018, by age

    • Second-screen behavior among global NFL fans 2017

  • 4. NFL - Super Bowl
    • Super Bowl TV viewership in the U.S. 1990-2020

    • Super Bowl TV ratings in the U.S. 1990-2020

    • National Football League: Super Bowl wins by team 2020

    • Public perception of Super Bowl ads in the U.S. 2020

    • Super Bowl advertising revenue 2003-2019

    • Largest Super Bowl advertisers 2019

    • Average cost 30-second advertisement Super Bowl US broadcast 2002-2020

  • 5. NBA
    • NBA Finals TV viewership in the U.S. 2000-2019

    • NBA Finals TV ratings in the U.S. 2002-2019

    • Average U.S. TV ratings selected NBA games 2018

    • National TV ad spend during NBA post-season 2014-2017

    • NBA finals: upfront cost of a TV commercial 2014-2018

  • 6. NHL
    • TV viewership National Hockey League opener in the U.S. 2019

    • Average TV viewership NHL Stanley Cup games 2008-2019

    • Average U.S. TV ratings NHL Stanley Cup games 2006-2019

    • NHL - number of Stanley Cups won by team 1915-2019

  • 7. Other sports
    • Primetime local TV viewership of Major League Baseball games 2018

    • MLB World Series TV viewership in the U.S. 2000-2019

    • Baseball World Series TV ratings in the U.S. 2000-2019

    • Average number of U.S. TV viewers major golf tournaments 2018

    • TV ratings for final round of The Masters in U.S. 1997-2019

    • Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age

    • U.S. Open Women's Final - TV viewership and ratings in the United States.2010-2019

    • NCAA basketball March Madness average TV viewership 2019

    • NCAA college football TV ratings and viewership 2018

    • World Cup viewing intent in the U.S. 2018, by platform

    • Streaming viewers of FIFA World Cup games in the U.S. 2018

  • 8. Olympics
    • U.S. TV ratings of the Summer Olympics opening ceremony 1972-2016

    • Viewers of the Summer Olympics opening ceremony in the U.S. 1988-2016

    • Rio 2016: number of primetime TV viewers in the U.S.

    • Rio 2016: daily viewership figures

    • Rio Paralympics 2016: daily viewership figures

    • Second-screen behavior among Winter Olympics fans 2017

    • Summer Olympics national TV ad spend in the U.S. 2004-2016

    • Rio 2016: commercial load time in the U.S.

    • Rio 2016: share in national TV ad spend in the U.S.

    • Most shared Olympics ads of all time

  • 9. Sports TV advertising
    • TV advertising spending during post-season sports 2018

    • Sports ad revenue - U.S. national TV 2011-2016

    • U.S. top ad categories on TV sports programming in 2016, by ad spend

    • Opinion on ads in sports in the U.S. 2016

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