Sports on TV in the U.S.

Main source of sports news in selected countries 2016

Major sports events/tournaments watched on TV in the U.S. 2017

Number of TV viewers and ratings of most watched sporting events in the U.S. 2017

Viewership of sports video in the U.S. 2021, by league

Number of sports watched by sports viewers in the U.S. 2017

Age of television audience for sports in the U.S. 2017

Sports viewed on selected devices in the U.S. 2017, by age

Sports viewed on non-TV platforms in the U.S. 2017, by age

U.S. sports fans: pay TV behavior 2016

Premium channel subscription rate in North America 2015

NFL regular season female TV audience 2013-15, by age

NFL TV ratings and viewership 2017-18

NFL TV broadcasting rights annual value 1983-2021

Amount of time U.S. consumers spend watching NFL football on TV 2017

Share of U.S. consumers interested in National Football League 2017, by gender

Share of U.S. consumers interested in the National Football League 2017, by age

NFL regular season TV ad spend in the U.S. 2010-2016

Share of Super Bowl viewers in the U.S. 2017

Super Bowl TV viewership in the U.S. 1990-2018

Super Bowl TV ratings in the U.S. 1990-2018

National Football League: Super Bowl wins by team 2018

Super Bowl ads: public opinion 2008-2018

Super Bowl advertising revenue 2003-2017

Largest Super Bowl advertisers 2017

Most shared Super Bowl ads 2017

Average cost 30-second advertisement Super Bowl US broadcast 2002-2018

NBA Finals TV viewership in the U.S. 2000-2017

NBA Finals TV ratings in the U.S. 2002-2017

Average U.S. TV viewership selected NBA games 2017

National TV ad spend during NBA post-season 2014-2017

NBA finals: cost of a TV commercial 2013-2015

Largest NBA regular season advertisers 2015-2016

TV ad impressions during NBA season finals 2016, by company

Average TV viewership in the U.S. of selected soccer games 2016

Number of MLS TV viewers in the U.S 2013-2015

Live soccer programming in the U.S. 2015, by network

Most identifiable official sponsors of FIFA World Cup in U.S. 2014

Women's World Cup viewership in the U.S. 2015

Most viewed Hexagonal soccer games in the U.S. 2017

Level of excitement at World Cup ads in the U.S. 2017

Average TV viewership selected National Hockey League games in the U.S. 2017

Average TV viewership NHL Stanley Cup games 2008-2018

Average U.S. TV ratings NHL Stanley Cup games 2006-2018

Average TV viewership of selected Major League Baseball games 2017

Baseball World Series TV viewership in the U.S. 2000-2017

Baseball World Series TV ratings in the U.S. 2000-2017

Average number of U.S. TV viewers major golf tournaments 2016

TV ratings for final round of The Masters in U.S. 1997-2018

Number of TV viewers and ratings for the U.S. Open Women's Final in the U.S. 2017

Average U.S. TV audience of selected NASCAR races 2016

NCAA basketball March Madness average TV viewership per game 2017

NCAA college football TV ratings and viewership 2018

U.S. TV ratings of the Summer Olympics opening ceremony 1972-2016

Viewers of the Summer Olympics opening ceremony in the U.S. 1988-2016

Rio 2016: number of primetime TV viewers in the U.S.

Rio 2016: daily viewership figures

Rio Paralympics 2016: daily viewership figures

Second-screen behavior among Winter Olympics fans 2017

Summer Olympics national TV ad spend in the U.S. 2004-2016

Rio 2016: commercial load time in the U.S.

Rio 2016: share in national TV ad spend in the U.S.

Most shared Olympics ads of all time

Major sporting events national TV ad revenue in the U.S. 2008-2017

TV advertising spending during post-season sports 2017

Sports ad revenue - U.S. national TV 2011-2016

U.S. top ad categories on TV sports programming in 2016, by ad spend

Largest TV advertisers in U.S. sports TV 2015

Opinion on ads in sports in the U.S. 2016