Sports on TV in the U.S.

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Statista dossier on sports on U.S. TV

This dossier has been compiled to provide statistical information on sports on TV in the United States. This includes data on the main sports leagues in the United States, as well as viewership habits, and information on sports advertising and sponsorship.

Table of contents

  • 1. Programming

    • Number of TV viewers of most watched sporting events in the U.S. 2020

    • TV rating of sporting events in the U.S. 2020

    • Top 10 single telecast TV programs in the U.S. 2019

    • Priciest shows for advertisers on broadcast TV in the U.S. 2020/21

    • Average per game attendance of major US sports leagues 2019

  • 2. Viewer habits

    • Live sport viewership in the United States 2020

    • Watching frequency of live sport on television in the U.S. 2021

    • Viewership of live sport on TV in the U.S. 2020, by generation

    • Type of sports content watched weekly in the U.S. 2020, by age

    • Sports content viewership in the U.S. 2020, by platform and age

    • Platforms used for watching sports highlights in the U.S. 2020

  • 3. NFL

    • Average per game TV viewership of NFL games in the United States 2010-2020

    • NFL Monday Night Football average viewers 2015-2020

    • NFL Thursday Night Football average viewers 2015-2020

    • NFL Draft viewers in the U.S. 2020

    • Total broadcasting rights of the NFL by sector in 2019/20

  • 4. NFL - Super Bowl

    • Super Bowl TV viewership in the U.S. 1990-2021

    • Super Bowl TV ratings in the U.S. 1990-2021

    • NFL Super Bowl halftime show viewers in the U.S. 2020

    • Streaming viewers of the Super Bowl in the U.S. 1990-2021

    • Most Super Bowl wins by NFL team 1967-2021

    • Super Bowl advertising revenue 2003-2020

    • Largest Super Bowl advertisers 2020

    • Average cost 30-second advertisement Super Bowl US broadcast 2002-2021

  • 5. NBA

    • NBA regular season TV viewers 2020-2021

    • NBA Finals TV viewership in the U.S. 2000-2020

    • NBA Finals TV ratings in the U.S. 2002-2020

    • Average viewers of the NBA Finals in the U.S. 2020

    • Average U.S. TV ratings of NBA Finals 2020

    • Total broadcasting rights of the NBA by sector in 2019/20

  • 6. NHL

    • TV viewership National Hockey League opener in the U.S. 2020

    • Average TV viewership NHL Stanley Cup games 2008-2020

    • Average U.S. TV ratings NHL Stanley Cup games 2006-2020

    • NHL - number of Stanley Cups won by team 1915-2020

    • Enjoyment level of the NHL All-Star Game in the U.S. 2020

  • 7. MLB

    • TV viewership of the most watched MLB games 2019

    • TV ratings of the most watched MLB games 2019

    • MLB World Series Game 7 TV ratings in the U.S 2019

    • MLB World Series Game 7 TV audience in the U.S 2019

    • Primetime local TV viewership of Major League Baseball games 2019

    • TV viewership MLB opening night on ESPN 2020

  • 8. Other sports

    • Average number of U.S. TV viewers major golf tournaments 2018

    • TV ratings for final round of The Masters in U.S. 1997-2020

    • Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age

    • U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020

    • NCAA basketball March Madness average TV viewership 2019

    • NCAA college football TV ratings and viewership 2018

    • Number of average MLS TV viewers in the U.S 2019

    • MLS playoffs TV audience in the U.S. 2019

  • 9. Sports TV advertising

    • Major sporting events national TV ad revenue in the U.S. 2015-2019

    • TV advertising spending during post-season sports 2018

    • Opinion on corporate advertising in sports in the U.S. 2020

    • Opinion on pro sports teams uniform ads in the U.S. 2020

    • Revenue from sponsorship in sports in North America 2006-2023

    • Sports sponsorship spending in the U.S. 2014-2024

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