Sports on TV in the U.S.

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Statista dossier on sports on U.S. TV

Table of contents

  • 1. Programming
    • Number of TV viewers of most watched sporting events in the U.S. 2020

    • TV rating of sporting events in the U.S. 2020

    • Top 10 single telecast TV programs in the U.S. 2019

    • Priciest shows for advertisers on broadcast TV in the U.S. 2020/21

    • Average per game attendance of major US sports leagues 2019

  • 2. Viewer habits
    • Live sport viewership in the United States 2020

    • Watching frequency of live sport on television in the U.S. 2021

    • Viewership of live sport on TV in the U.S. 2020, by generation

    • Type of sports content watched weekly in the U.S. 2020, by age

    • Sports content viewership in the U.S. 2020, by platform and age

    • Platforms used for watching sports highlights in the U.S. 2020

  • 3. NFL
    • Average per game TV viewership of NFL games in the United States 2010-2020

    • NFL Monday Night Football average viewers 2015-2020

    • NFL Thursday Night Football average viewers 2015-2020

    • NFL Draft viewers in the U.S. 2020

    • Total broadcasting rights of the NFL by sector in 2019/20

  • 4. NFL - Super Bowl
    • Super Bowl TV viewership in the U.S. 1990-2021

    • Super Bowl TV ratings in the U.S. 1990-2021

    • NFL Super Bowl halftime show viewers in the U.S. 2020

    • Streaming viewers of the Super Bowl in the U.S. 1990-2021

    • Most Super Bowl wins by NFL team 1967-2021

    • Super Bowl advertising revenue 2003-2020

    • Largest Super Bowl advertisers 2020

    • Average cost 30-second advertisement Super Bowl US broadcast 2002-2021

  • 5. NBA
    • NBA regular season TV viewers 2020-2021

    • NBA Finals TV viewership in the U.S. 2000-2020

    • NBA Finals TV ratings in the U.S. 2002-2020

    • Average viewers of the NBA Finals in the U.S. 2020

    • Average U.S. TV ratings of NBA Finals 2020

    • Total broadcasting rights of the NBA by sector in 2019/20

  • 6. NHL
    • TV viewership National Hockey League opener in the U.S. 2020

    • Average TV viewership NHL Stanley Cup games 2008-2020

    • Average U.S. TV ratings NHL Stanley Cup games 2006-2020

    • NHL - number of Stanley Cups won by team 1915-2020

    • Enjoyment level of the NHL All-Star Game in the U.S. 2020

  • 7. MLB
    • TV viewership of the most watched MLB games 2019

    • TV ratings of the most watched MLB games 2019

    • MLB World Series Game 7 TV ratings in the U.S 2019

    • MLB World Series Game 7 TV audience in the U.S 2019

    • Primetime local TV viewership of Major League Baseball games 2019

    • TV viewership MLB opening night on ESPN 2020

  • 8. Other sports
    • Average number of U.S. TV viewers major golf tournaments 2018

    • TV ratings for final round of The Masters in U.S. 1997-2020

    • Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age

    • U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020

    • NCAA basketball March Madness average TV viewership 2019

    • NCAA college football TV ratings and viewership 2018

    • Number of average MLS TV viewers in the U.S 2019

    • MLS playoffs TV audience in the U.S. 2019

  • 9. Sports TV advertising
    • Major sporting events national TV ad revenue in the U.S. 2015-2019

    • TV advertising spending during post-season sports 2018

    • Opinion on corporate advertising in sports in the U.S. 2020

    • Opinion on pro sports teams uniform ads in the U.S. 2020

    • Revenue from sponsorship in sports in North America 2006-2023

    • Sports sponsorship spending in the U.S. 2014-2024

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