Sports on TV in the U.S.

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Statista dossier on sports on U.S. TV

This dossier has been compiled to provide statistical information on sports on U.S. TV.

Table of contents

  • 1. Programming

    • Length of sports TV programming in the U.S. 2002-2017

    • Collective time spent viewing sports TV in U.S. 2015

    • Largest sports league TV contracts worldwide 2016

    • Sports leagues broadcasting fees in the U.S. 2017

    • Average per game attendance of major US sports leagues 2017/18

    • Top 10 single telecast TV programs in the U.S. 2017

    • Priciest shows for advertisers on broadcast TV in the U.S. 2016/17

    • Most valuable sports channels in the U.S. 2015, by subscription revenue

    • Highest paid sports commentators worldwide 2016

    • Most popular sports radio stations in the U.S. 2017, by average listeners

  • 2. Viewers and their habits

    • Main source of sports news in selected countries 2016

    • Major sports events/tournaments watched on TV in the U.S. 2017

    • Number of TV viewers and ratings of most watched sporting events in the U.S. 2017

    • Viewership of sports video in the U.S. 2021, by league

    • Number of sports watched by sports viewers in the U.S. 2017

    • Age of television audience for sports in the U.S. 2017

    • Sports viewed on selected devices in the U.S. 2017, by age

    • Sports viewed on non-TV platforms in the U.S. 2017, by age

    • U.S. sports fans: pay TV behavior 2016

    • Premium channel subscription rate in North America 2015

  • 3. NFL

    • NFL regular season female TV audience 2013-15, by age

    • NFL TV ratings and viewership 2017-18

    • NFL TV broadcasting rights annual value 1983-2021

    • Amount of time U.S. consumers spend watching NFL football on TV 2017

    • Share of U.S. consumers interested in National Football League 2017, by gender

    • Share of U.S. consumers interested in the National Football League 2017, by age

    • NFL regular season TV ad spend in the U.S. 2010-2016

  • 4. NFL - Super Bowl

    • Share of Super Bowl viewers in the U.S. 2017

    • Super Bowl TV viewership in the U.S. 1990-2018

    • Super Bowl TV ratings in the U.S. 1990-2018

    • National Football League: Super Bowl wins by team 2018

    • Super Bowl ads: public opinion 2008-2018

    • Super Bowl advertising revenue 2003-2017

    • Largest Super Bowl advertisers 2017

    • Most shared Super Bowl ads 2017

    • Average cost 30-second advertisement Super Bowl US broadcast 2002-2018

  • 5. NBA

    • NBA Finals TV viewership in the U.S. 2000-2018

    • NBA Finals TV ratings in the U.S. 2002-2018

    • Average U.S. TV viewership selected NBA games 2017

    • National TV ad spend during NBA post-season 2014-2017

    • NBA finals: cost of a TV commercial 2013-2015

    • Largest NBA regular season advertisers 2015-2016

    • TV ad impressions during NBA season finals 2016, by company

  • 6. Soccer

    • Average TV viewership in the U.S. of selected soccer games 2016

    • Number of MLS TV viewers in the U.S 2013-2015

    • Live soccer programming in the U.S. 2015, by network

    • Most identifiable official sponsors of FIFA World Cup in U.S. 2014

    • Women's World Cup viewership in the U.S. 2015

    • Most viewed Hexagonal soccer games in the U.S. 2017

    • Level of excitement at World Cup ads in the U.S. 2017

  • 7. Other sports

    • Average TV viewership selected National Hockey League games in the U.S. 2017

    • Average TV viewership NHL Stanley Cup games 2008-2018

    • Average U.S. TV ratings NHL Stanley Cup games 2006-2018

    • Average TV viewership of selected Major League Baseball games 2017

    • Baseball World Series TV viewership in the U.S. 2000-2017

    • Baseball World Series TV ratings in the U.S. 2000-2017

    • Average number of U.S. TV viewers major golf tournaments 2016

    • TV ratings for final round of The Masters in U.S. 1997-2018

    • Number of TV viewers and ratings for the U.S. Open Women's Final in the U.S. 2017

    • Average U.S. TV audience of selected NASCAR races 2016

    • NCAA basketball March Madness average TV viewership per game 2017

    • NCAA college football TV ratings and viewership 2018

  • 8. Olympics

    • U.S. TV ratings of the Summer Olympics opening ceremony 1972-2016

    • Viewers of the Summer Olympics opening ceremony in the U.S. 1988-2016

    • Rio 2016: number of primetime TV viewers in the U.S.

    • Rio 2016: daily viewership figures

    • Rio Paralympics 2016: daily viewership figures

    • Second-screen behavior among Winter Olympics fans 2017

    • Summer Olympics national TV ad spend in the U.S. 2004-2016

    • Rio 2016: commercial load time in the U.S.

    • Rio 2016: share in national TV ad spend in the U.S.

    • Most shared Olympics ads of all time

  • 9. Sports TV advertising

    • Major sporting events national TV ad revenue in the U.S. 2008-2017

    • TV advertising spending during post-season sports 2017

    • Sports ad revenue - U.S. national TV 2011-2016

    • U.S. top ad categories on TV sports programming in 2016, by ad spend

    • Largest TV advertisers in U.S. sports TV 2015

    • Opinion on ads in sports in the U.S. 2016

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