Sports sponsorship

The Statista dossier
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Statista dossier on sports sponsorship

The Statista Dossier on sports sponsorship presents a variety of statistics about the worldwide sponsorship market as well as the industry in North America.

Table of contents

  • 1. Sports sponsorship market
    • Sponsorship spending worldwide 2007-2018

    • Spending on sponsorships worldwide by region 2009-2018

    • Revenue from sponsorship in sports in North America 2006-2023

    • Sports sponsorship spending in the U.S. 2014-2024

    • Sponsorship spending in North America by property type 2009-2018

  • 2. Sports brands
    • Most valuable sports business companies worldwide 2019

    • Most valuable sport event brands worldwide 2019

    • Most valuable sport team brands worldwide 2020

    • Brand value of top football clubs worldwide 2020

    • Brand value of Premier League (England) football teams 2020

    • Most valuable Formula One teams - brand value 2018

    • World's highest paid athletes 2019/20

  • 3. Sponsorship by league
    • NFL league/team sponsorship revenue 2010-2021

    • MLB league and teams sponsorship revenue 2010-2020

    • NBA league & teams sponsorship revenue 2010-2020

    • NHL sponsorship revenue 2011-2018

    • MLS jersey sponsorship revenue in North America 2017

    • Total value of kit sponsorships of the Barclays Premier League 2009-2020

    • Jersey kit sponsorships in the Premier League by club 2019/20

    • Kit sponsorship revenue of German Bundesliga clubs 2020/21

  • 4. Sponsorship by sector & company
    • Professional tennis players sponsorship deals by segment 2019

    • Most active NASCAR sponsors on Twitter 2019

    • College sports sponsorship in North America: most active industries 2017-2018

    • Most well-known FIFA World Cup sponsors worldwide 2018

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