Rum industry

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Statista dossier on the rum industry

This dossier provides statistical information about the rum industry. Rum belongs to the alcoholic beverage industry. The distilled spirit is produced from sugarcane byproducts or from sugarcane juice.

Table of contents

  • 1. Spirits' category sales
    • Global rum market: leading brands based on sales volume 2017

    • Sales volume of the U.S. spirits industry by category 2010-2018

    • Sales volume of the U.S. spirits industry by category 2018

    • Supplier gross revenue of spirits in the U.S. by category 2018

  • 2. Rum overview
    • U.S. sales volume of rum 2004-2018

    • U.S. sales volume of rum by price category 2018

    • Dollar sales of rum in the U.S. 2017, by tier

    • Rum product introductions in the U.S. 2011-2017

    • Volume sales share of the leading rum companies in the U.S. 2017

    • Volume sales share of the leading rum brands in the U.S. 2017

  • 3. Trade
    • U.S. dutiable rum import value 2014-2016

    • U.S. dutiable rum import value by country of origin 2016

    • U.S. dutiable rum import value by packaging type 2016

    • U.S. dutiable rum import volume 2014-2016

    • U.S. dutiable rum import volume by country of origin 2016

    • U.S. dutiable rum import volume by packaging type 2016

    • U.S. commercial rum export value 2014-2017

    • U.S. commercial rum export value by country of destination 2016

    • U.S. commercial rum export value by packaging type 2016

    • U.S. commercial rum export volume 2014-2016

    • U.S. commercial rum export volume by country of destination 2016

    • U.S. commercial rum export volume by packaging type 2016

  • 4. Brand sales
    • Bacardi rum's global sales volume 2009-2017

    • Tanduay rum's global sales volume 2009-2017

    • Captain Morgan rum's global sales volume 2009-2017

    • Havana Club rum's global sales volume 2009-2017

    • Barceló rum's global sales volume 2010-2017

    • Appleton Jamaica Rum's global sales volume 2009-2017

    • Volume sales of the leading rum brands in the U.S. 2017

    • Captain Morgan rum's sales volume in the U.S. 2013-2017

    • Bacardi rum's sales volume in the U.S. 2013-2017

  • 5. Consumption
    • Rum consumption in the U.S. 2013-2017

    • U.S. rum consumption by month 2017

    • Share of Americans who drink rum 2018, by age

    • Rum drinking frequency of consumers in the United States 2017

  • 6. Consumer Behavior
    • Favorite rum brands of U.S. rum drinkers 2017

    • Brand awareness for rum brands among consumers in the U.S. 2017

    • U.S. consumers' reasons for switching rum brands 2017

    • U.S. consumers' selection criteria for rum 2017

    • U.S. rum drinkers' average monthly spending on rum 2017

    • U.S. consumers' purchase locations for rum 2017

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