Gin industry

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Statista dossier on the gin industry

This dossier provides statistical information about the gin industry. Gin is a spirit which is derived from juniper berries. The alcoholic beverage is often used in cocktails.

Table of contents

  • 1. Spirits' category sales
    • Global gin market: leading brands based on sales volume 2018

    • Sales volume of the U.S. spirits industry by category 2010-2018

    • Sales volume of the U.S. spirits industry by category 2018

    • Supplier gross revenue of spirits in the U.S. by category 2018

  • 2. Gin overview
    • U.S. sales volume of gin 2004-2018

    • Dollar sales of gin in the U.S. 2017, by tier

    • Gin product introductions in the U.S. 2011-2017

    • U.S. import volume of gin 2012-2017

    • U.S. export volume of gin 2012-2017

  • 3. Brand sales
    • Ginebra San Miguel gin's global sales volume 2010-2018

    • Gordon's gin's global sales volume 2009-2018

    • Bombay gin's global sales volume 2009-2018

    • Seagram's gin's global sales volume 2009-2018

    • Beefeater gin's global sales volume 2009-2018

    • Tanqueray gin's global sales volume 2009-2018

    • Volume sales of the leading gin brands in the U.S. 2017

    • Volume sales share of the leading gin brands in the U.S. 2017

    • Seagram's Gin's sales volume in the U.S. 2013-2017

  • 4. Advertising expenditure
    • Advertising expenditure for gin in the U.S. 2013-2017

    • Advertising expenditure for gin in the U.S. 2017, by medium

    • Tanqueray: ad spend in the U.S. 2013-2017

  • 5. Consumption
    • Gin consumption in the U.S. 2013-2017

    • U.S. gin consumption by month 2017

    • Share of Americans who drink gin 2018, by age

    • Gin drinking frequency of consumers in the United States 2017

  • 6. Consumer behavior
    • Favorite gin brands of U.S. gin drinkers 2017

    • Brand awareness for gin brands among consumers in the U.S. 2017

    • U.S. consumers' selection criteria for gin 2017

    • U.S. consumers' reasons for switching gin brands 2017

    • U.S. gin drinkers' average monthly spending on gin 2017

    • U.S. consumers' purchase locations for gin 2017

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