Whiskey industry in the U.S.

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Statista dossier on the whiskey industry in the United States

This dossier provides statistical information about the whiskey industry. Whiskey is a distilled alcoholic beverage which is manufactured by using malted grains, especially barley or rye.

Table of contents

  • 1. Spirits' category sales
    • Global whiskey market: leading brands based on sales volume 2018

    • Sales volume of the U.S. spirits industry by category 2010-2018

    • Sales volume of the U.S. spirits industry by category 2018

  • 2. Whiskey overview
    • Global retail value of luxury whiskies 2010-2020

    • U.S. sales volume of whiskey 2010-2018

    • Dollar sales of straight American whiskey in the U.S. 2017, by tier

    • Dollar sales of blended American whiskey in the U.S. 2017, by tier

    • Dollar sales of Canadian whisky in the U.S. 2017, by tier

    • Dollar sales of Irish & other whiskey in the U.S. 2017, by tier

    • U.S. whiskey product introductions in the U.S. 2011-2017

    • Canadian whisky product introductions in the U.S. 2011-2017

    • Irish whiskey product introductions in the U.S. 2011-2017

    • U.S. import volume of whiskey 2012-2017

    • U.S. export volume of whiskey 2012-2017

  • 3. Brand sales
    • U.S. sales of the leading whiskey brands 2018

    • U.S. market share of the leading whiskey brands 2017/18, based on dollar sales

    • Johnnie Walker whisky's global sales volume 2009-2018

    • Ballantine's whisky's global sales volume 2009-2018

    • Crown Royal whisky's global sales volume 2009-2018

    • Chivas Regal whisky's global sales volume 2009-2018

    • Grant's whisky's global sales volume 2009-2018

    • Jameson whisky's global sales volume 2009-2018

    • Jack Daniel's straight American whiskey's sales volume in the U.S. 2013-2017

    • Crown Royal Canadian whisky's sales volume in the U.S. 2013-2017

    • Jim Beam Family straight American whiskey's sales volume in the U.S. 2013-2017

    • Jameson Irish whiskey's sales volume in the U.S. 2013-2017

    • Seagram's 7 Crown blended whiskey's sales volume in the U.S. 2013-2017

    • Black Velvet Canadian whisky's sales volume in the U.S. 2013-2017

  • 4. Advertising expenditure
    • Straight American whiskey's advertising expenditure in the U.S. 2013-2017

    • Straight American whiskey's advertising expenditure in the U.S. 2017, by medium

    • Canadian whisky's advertising expenditure in the U.S. 2017, by medium

    • Canadian whisky's advertising expenditure in the U.S. 2013-2017

    • Irish whiskey's advertising expenditure in the U.S. 2013-2017

    • Irish whiskey's advertising expenditure in the U.S. 2017, by medium

    • Crown Royal: ad spend in the U.S. 2013-2017

    • Jim Beam: ad spend in the U.S. 2013-2017

    • Maker's Mark: ad spend in the U.S. 2013-2017

    • Evan Williams: advertising spending in the U.S. 2013-2017

  • 5. Consumption
    • U.S. total whiskey consumption by month 2017

    • U.S. total American whiskey consumption by month 2017

    • U.S. total imported whiskey consumption by month 2017

    • U.S. straight American whiskey consumption by month 2017

    • U.S. blended whiskey consumption by month 2017

    • U.S. Canadian whisky consumption by month 2017

    • U.S. Scotch whisky consumption by month 2017

    • U.S. Irish whiskey consumption by month 2017

    • Whisky drinking frequency of consumers in the United States 2017

    • Number of days a week whisky drinkers in the U.S. drink whisky 2017

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