Whiskey industry in the U.S.

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Statista dossier on the whiskey industry in the United States

This dossier provides statistical information about the whiskey industry. Whiskey is a distilled alcoholic beverage which is manufactured by using malted grains, especially barley or rye.

Table of contents

  • 1. Overview
    • U.S. sales volume of whiskey 2010-2019

    • U.S. import volume of whiskey 2012-2018

    • U.S. export volume of whiskey 2012-2018

    • Dollar sales of straight American whiskey in the U.S. 2018, by tier

    • Dollar sales of blended American whiskey in the U.S. 2018, by tier

    • Dollar sales of Canadian whisky in the U.S. 2018, by tier

    • Dollar sales of Irish & other whiskey in the U.S. 2018, by tier

    • U.S. whiskey product introductions in the U.S. 2011-2018

    • Canadian whisky product introductions in the U.S. 2011-2018

    • Irish whiskey product introductions in the U.S. 2011-2018

  • 2. Brand sales
    • U.S. sales of the leading whiskey brands 2019

    • U.S. market share of the leading whiskey brands 2017/18, based on dollar sales

    • Johnnie Walker whisky's global sales volume 2009-2019

    • Ballantine's whisky's global sales volume 2009-2019

    • Crown Royal whisky's global sales volume 2009-2019

    • Chivas Regal whisky's global sales volume 2009-2019

    • Grant's whisky's global sales volume 2009-2019

    • Jameson whisky's global sales volume 2009-2019

    • Jack Daniel's straight American whiskey's sales volume in the U.S. 2013-2018

    • Crown Royal Canadian whisky's sales volume in the U.S. 2013-2018

    • Jim Beam Family straight American whiskey's sales volume in the U.S. 2013-2018

    • Jameson Irish whiskey's sales volume in the U.S. 2013-2018

    • Seagram's 7 Crown blended whiskey's sales volume in the U.S. 2013-2018

    • Black Velvet Canadian whisky's sales volume in the U.S. 2013-2018

  • 3. Advertising expenditure
    • Straight American whiskey's advertising expenditure in the U.S. 2013-2018

    • Straight American whiskey's advertising expenditure in the U.S. 2018, by medium

    • Canadian whisky's advertising expenditure in the U.S. 2018, by medium

    • Canadian whisky's advertising expenditure in the U.S. 2013-2018

    • Irish whiskey's advertising expenditure in the U.S. 2013-2018

    • Irish whiskey's advertising expenditure in the U.S. 2018, by medium

    • Crown Royal: ad spend in the U.S. 2013-2018

    • Jim Beam: ad spend in the U.S. 2013-2018

    • Maker's Mark: ad spend in the U.S. 2013-2018

    • Evan Williams: advertising spending in the U.S. 2013-2018

  • 4. Consumption
    • U.S. total whiskey consumption by month 2018

    • U.S. total American whiskey consumption by month 2018

    • U.S. total imported whiskey consumption by month 2018

    • U.S. straight American whiskey consumption by month 2018

    • U.S. blended whiskey consumption by month 2018

    • U.S. Canadian whisky consumption by month 2018

    • U.S. Scotch whisky consumption by month 2018

    • U.S. Irish whiskey consumption by month 2018

    • Consumers of whiskey in the U.S. 2018, by age

    • Share of Americans who drink blended or rye whiskey 2018, by age

    • Share of Americans who drink whiskey, scotch, or bourbon 2018, by age

    • Share of Americans who drink Canadian whiskey 2018, by age

    • Share of Americans who drink scotch 2018, by age

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