Whiskey industry in the U.S.

The Statista dossier
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Statista dossier on the whiskey industry in the United States

Table of contents

  • 1. Overview
    • U.S. sales volume of whiskey 2010-2020

    • Dollar sales of straight American whiskey in the U.S. 2019, by tier

    • Dollar sales of blended American whiskey in the U.S. 2019, by tier

    • Dollar sales of Canadian whisky in the U.S. 2019, by tier

    • Dollar sales of Irish & other whiskey in the U.S. 2019, by tier

    • U.S. whiskey product introductions in the U.S. 2011-2019

    • Canadian whisky product introductions in the U.S. 2011-2019

    • Irish whiskey product introductions in the U.S. 2011-2019

  • 2. Trade
    • U.S. import volume of whiskey 2012-2019

    • U.S. export volume of whiskey 2012-2019

    • Exports of bourbon from the United States from 1980 to 2019

    • Top U.S. bourbon importing countries worldwide in 2019

  • 3. Brand sales
    • U.S. sales of the leading whiskey brands 2019

    • Straight whiskey brand market share in the United States in 2019

    • U.S. market share of the leading whiskey brands 2017/18, based on dollar sales

    • Johnnie Walker whisky's global sales volume 2009-2019

    • Ballantine's whisky's global sales volume 2009-2019

    • Crown Royal whisky's global sales volume 2009-2019

    • Chivas Regal whisky's global sales volume 2009-2019

    • Grant's whisky's global sales volume 2009-2019

    • Jameson whisky's global sales volume 2009-2019

    • Jack Daniel's straight American whiskey's sales volume in the U.S. 2013-2019

    • Crown Royal Canadian whisky's sales volume in the U.S. 2013-2019

    • Jim Beam Family straight American whiskey's sales volume in the U.S. 2013-2019

    • Jameson Irish whiskey's sales volume in the U.S. 2013-2019

    • Seagram's 7 Crown blended whiskey's sales volume in the U.S. 2013-2019

    • Black Velvet Canadian whisky's sales volume in the U.S. 2013-2019

  • 4. Advertising expenditure
    • Straight American whiskey's advertising expenditure in the U.S. 2013-2019

    • Straight American whiskey's advertising expenditure in the U.S. 2019, by medium

    • Canadian whisky's advertising expenditure in the U.S. 2013-2019

    • Canadian whisky's advertising expenditure in the U.S. 2019, by medium

    • Irish whiskey's advertising expenditure in the U.S. 2013-2019

    • Irish whiskey's advertising expenditure in the U.S. 2019, by medium

    • Crown Royal: ad spend in the U.S. 2013-2019

    • Jim Beam: ad spend in the U.S. 2013-2019

    • Maker's Mark: ad spend in the U.S. 2013-2019

    • Evan Williams: advertising spending in the U.S. 2013-2019

    • Johnnie Walker: online ad spend in the United States from 2011 to 2019

    • Jack Daniel's advertising expenditure in the United States in 2019, by format

  • 5. Consumption
    • U.S. total whiskey consumption by month 2019

    • U.S. total American whiskey consumption by month 2019

    • U.S. total imported whiskey consumption by month 2019

    • U.S. straight American whiskey consumption by month 2019

    • U.S. blended whiskey consumption by month 2019

    • U.S. Canadian whisky consumption by month 2019

    • U.S. Scotch whisky consumption by month 2019

    • U.S. Irish whiskey consumption by month 2019

    • Straight whiskey share of total spirits consumption U.S. 2005-2019

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