Vodka industry

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Statista dossier on the vodka industry

This dossier provides statistical information about the vodka industry. Vodka belongs to the alcoholic beverages category and contains primarily water and ethanol as ingredients.

Table of contents

  • 1. Spirits' category sales
    • Global vodka market: leading brands 2018, based on sales volume

    • Sales volume of the U.S. spirits industry by category 2010-2018

    • Sales volume of the U.S. spirits industry by category 2018

    • Supplier gross revenue of spirits in the U.S. by category 2018

  • 2. Vodka overview
    • U.S. sales volume of vodka 2004-2018

    • Dollar sales of vodka in the U.S. 2018, by tier

    • U.S. supplier gross revenue of vodka 2004-2018

    • Vodka product introductions in the U.S. 2011-2018

    • U.S. import volume of vodka 2012-2018

    • U.S. export volume of vodka 2012-2018

  • 3. Brand sales
    • Leading vodka brands in the U.S. based on volume sales 2018

    • Volume sales share of the leading vodka brands in the U.S. 2018

    • Volume sales share of the leading vodka companies in the U.S. 2018

    • Smirnoff vodka's sales volume in the U.S. 2013-2018

    • Absolut vodka's sales volume in the U.S. 2013-2018

    • Svedka vodka's sales volume in the U.S. 2013-2018

    • Grey Goose vodka's sales volume in the U.S. 2013-2018

    • Skyy vodka's sales volume in the U.S. 2013-2018

    • Ciroc vodka's sales volume in the U.S. 2013-2018

    • Ketel One Vodka's sales volume in the U.S. 2013-2018

  • 4. Advertising expenditure
    • Advertising expenditure for vodka in the U.S. 2013-2018

    • Advertising expenditure for vodka in the U.S. 2018, by medium

    • Svedka: ad spend in the U.S. 2014-2018

    • Svedka Vodka: online ad spend in the U.S. 2010-2018

    • Absolut: ad spend in the U.S. 2014-2018

    • Absolut Vodka: online ad spend in the U.S. 2010-2018

    • Pinnacle: ad spend in the U.S. 2013-2018

    • Pinnacle Vodka: online ad spend in the U.S. 2010-2018

    • Grey Goose: ad spend in the U.S. 2013-2018

    • Grey Goose Vodka: online ad spend in the U.S. 2010-2018

    • Ketel One: ad spend in the U.S. 2014-2018

    • Ketel One Vodka: online ad spend in the U.S. 2010-2018

  • 5. Consumption
    • Vodka consumption in the U.S. 2013-2018

    • U.S. vodka consumption by month 2018

    • Share of Americans who drink vodka 2018, by age

    • Vodka drinking frequency of consumers in the United States 2017

    • U.S. - regular beverage consumption 2018

  • 6. Consumer behavior
    • Favorite vodka brands of U.S. vodka drinkers 2017

    • Brand awareness for vodka brands among consumers in the U.S. 2017

    • U.S. consumers' selection criteria for vodka 2017

    • U.S. consumers' reasons for switching vodka brands 2017

    • U.S. vodka drinkers' average monthly spending on vodka 2017

    • U.S. consumers' purchase locations for vodka 2017

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