Diageo

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Statista dossier on Diageo

This dossier provides statistical information about Diageo. The British company is operating in the alcoholic beverage segment and makes well-known brands such as Smirnoff vodka, Johnnie Walker Scotch whisky, and Baileys liqueur.

Table of contents

  • 1. Overview
    • Global net sales of the leading 50 FMCG companies 2017

    • Global beverage market: leading companies 2017, based on sales

    • Alcohol market: leading companies worldwide 2017

    • Leading spirits brands worldwide 2017, based on brand value

    • Global volume sales share of premium spirits by company 2016

  • 2. Global brand overview
    • Global cachaça market: leading brands based on sales volume 2017

    • Global gin market: leading brands based on sales volume 2017

    • Global whiskey market: leading brands based on sales volume 2017

    • Global rum market: leading brands based on sales volume 2017

  • 3. U.S. brand overview
    • U.S. spirits' dollar sales by brand 2018

    • U.S. sales of the leading whiskey brands 2018

    • Leading brands of straight American whiskey in the U.S. 2017

    • Leading brands of Scotch whisky in the U.S. based on volume sales 2017

    • Leading brands of Irish whiskey in the U.S. based on volume sales 2017

    • Leading vodka brands in the U.S. based on volume sales 2017

    • Volume sales of the leading gin brands in the U.S. 2017

    • Volume sales of the leading rum brands in the U.S. 2017

    • Volume sales of the leading cordials & liqueurs brands in the U.S. 2017

  • 4. U.S. supplier overview
    • Volume sales share of the leading Scotch whisky suppliers in the U.S. 2017

    • Volume sales share of the leading vodka companies in the U.S. 2017

    • Volume sales share of the leading rum companies in the U.S. 2017

    • Volume sales share of the leading cordials & liqueurs companies in the U.S. 2017

    • Volume sales share of the leading gin companies in the U.S. 2017

  • 5. Company facts
    • Diageo's net sales worldwide 2013-2018

    • Diageo's net sales worldwide 2018, by region

    • Diageo's global net sales share 2018, by alcohol category

    • Diageo's operating profit worldwide 2013-2018

  • 6. Sales facts
    • Johnnie Walker whisky's global sales volume 2009-2017

    • Cîroc vodka's global sales volume 2009-2017

    • Captain Morgan rum's global sales volume 2009-2017

    • Baileys liqueur's global sales volume 2009-2017

    • Gordon's gin's global sales volume 2009-2017

    • Tanqueray gin's global sales volume 2009-2017

  • 7. Advertising expenditure
    • Diageo: marketing spending worldwide 2012-2018

    • Diageo: marketing spending in North America 2012-2018

    • Diageo: ad spend in the U.S. 2012-2017

    • Ad spend of selected beer manufacturers in the U.S. 2017

    • Johnnie Walker Blue & Gold: ad spend in the U.S. 2013-2017

    • Johnnie Walker: ad spend in the U.S. 2013-2017

    • Ciroc: ad spend in the U.S. 2013-2017

    • Smirnoff: ad spend in the U.S. 2013-2017

    • Captain Morgan: ad spend in the U.S. 2013-2017

    • Tanqueray: ad spend in the U.S. 2013-2017

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