Study on consumer privacy in the United Kingdom (UK) 2015

This report contains data and insights on the complex relationship between consumers willingness to sacrifice privacy in order to get rewards from brands and companies hunger for data in the United Kingdom in 2015. It focuses on the concerns consumers have and the benefits they see when it comes to handing over personal information to brands.
  • Language: English
  • Released: April 2015
Study included in Corporate Account only.
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