Newspapers in Germany

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Statista dossier about newspapers in Germany

This dossier presents a range of selected statistics and data about the newspaper market in Germany. In addition to selected key figures on circulation and reach of German newspapers, it also contains detailed information on consumer behavior, as well as a chapter on newspaper advertising.

Table of contents

  • 1. Overview

    • Daily newspapers in Germany 1954-2018

    • Daily number of newspapers sold in Germany 2003-2014

    • Most quoted regional media in Germany 2018

    • Online offers of newspapers in Germany 1995-2018

    • Visitors of online newspaper websites in Germany 2011-2013

  • 2. Circulation

    • Paid circulation of newspapers in Germany Q4 2018, by type

    • Sales volume of national daily newspapers in Germany Q4 2018

    • Paid circulation of daily and Sunday newspapers in Germany 1975-2018

    • Paid circulation of weekly newspapers in Germany 1975-2018

    • E-paper circulation of national daily newspapers in Germany Q4 2018

    • Circulation of BILD Zeitung in Germany Q4 2009-Q4 2018

  • 3. Reach

    • Reach of newspaper categories in Germany 2018

    • National daily newspaper reach in Germany 2019

    • Reach of weekly newspapers in Germany 2013

    • Reach of regional daily subscription newspapers in Germany 2005-2013, by income

    • Reach of online newspaper websites in Germany 2011-2013

    • Reach of the most popular online newspaper websites in Germany 2013

  • 4. Advertising

    • Media advertising expenditure in Germany 2018, by type

    • Advertising market share of media types in Germany 2018

    • Growth of global advertising expenditure 2016-2017, by medium

    • Gross advertising revenue of newspapers in Germany 1998-2012

    • Gross advertising revenue of newsstand newspapers in Germany 1998-2012

  • 5. Consumer behavior

    • Purchase frequency of magazines and weekly papers in Germany 2012-2015

    • Readership of regional daily newspapers in Germany 2012-2016, by mode of purchase

    • Willingness to spend on magazines and newspapers in Germany 2014-2018

    • Usage of newspaper and magazine archives on the internet in Germany 2013-2016

    • Usage of paid print media content on the internet in Germany 2013-2016

    • Interest in creating a personalized daily newspaper in Germany 2013-2015

  • 6. Forecasts

    • Total newspaper market revenue in Germany 2003-2022

    • Survey on the revenue share of newspaper and magazine publishers in Germany 2015-2018

    • Sales volume of daily papers in Germany 2003-2019

    • Newspaper advertising revenue in Germany from 2003-2022

    • E-paper circulation of newspapers in Germany 2012-2017

    • Global newspaper advertising expenditure 2014-2016

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