Newspapers in Germany

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Statista Dossier about newspapers in Germany

This dossier presents a range of selected statistics and data about the newspaper market in Germany. In addition to selected key figures on circulation and reach of German newspapers, it also contains detailed information on consumer behavior, as well as a chapter on newspaper advertising.

Table of contents

  • 1. Overview

    • Paid circulation of daily and Sunday newspapers in Germany 1975-2019

    • Paid circulation of weekly newspapers in Germany 1975-2020

    • Paid e-paper circulation in Germany 2019-2020, by segment

    • Total revenue of newspapers in Germany 2009-2019

    • Advertisement and supplement revenue of newspapers in Germany 2009-2019

    • Reach of newspaper categories in Germany 2020

    • Daily newspapers in Germany 1954-2018

    • Daily newspaper market share of publishers in Germany Q1 2018 and Q1 2020

    • Newsstand newspaper market share of publishers in Germany Q1 2018 and Q1 2020

    • Subscription newspaper circulation share of publishing groups in Germany Q1 2018-2020

    • Most quoted regional media in Germany 2020

  • 2. Circulation

    • Circulation of daily newspapers in Germany 1991-2020

    • Paid circulation of newspapers in Germany Q3 2020, by type

    • Daily newspaper circulation breakdown in Germany Q3 2019 to Q3 2020

    • Sales volume of national daily newspapers in Germany Q4 2020

    • E-paper circulation of national daily newspapers in Germany Q4 2020

    • Circulation of BILD Zeitung in Germany Q4 2011-Q4 2020

    • Paid circulation of the newspaper Süddeutsche Zeitung in Germany 2019-2020

    • Paid circulation of the newspaper Frankfurter Allgemeine Zeitung in Germany 2019-2020

    • Paid circulation of the newspaper Die Welt in Germany 2019-2020

    • Paid circulation of the newspaper Handelsblatt in Germany 2019-2020

    • Paid circulation of Bild am Sonntag in Germany 2012-2020

    • Daily newspapers with the most inflight copies distributed in Germany Q1 2020

  • 3. Reach

    • National daily newspaper reach in Germany 2020

    • Reach of the newspaper Bild in Germany 2012-2020

    • Reach of the newspaper Süddeutsche Zeitung in Germany 2003-2020

    • Reach of the newspaper Frankfurter Allgemeine Zeitung in Germany 2003-2020

    • Reach of the newspaper Die Welt in Germany 2003-2020

    • Reach of the newspaper Handelsblatt in Germany 2003-2020

    • Reach of the newspaper tageszeitung in Germany 2003-2020

    • Reach of Bild am Sonntag in Germany 2004-2020

    • Print and online reach of newspapers in Germany in 2020

  • 4. Digitalization

    • Online offers of newspapers in Germany 1995-2019

    • Unique users (16 years and older) of leading news websites in Germany January 2021

    • Visits of news portals in Germany June 2020

    • Number of newspaper publishers with paid content offers in Germany 2010-2018

    • Paid content models of newspaper portals in Germany 2020

    • Sales revenue of German general press 2013-2020

  • 5. Customers and users

    • Frequency of reading newspapers during leisure time in Germany 2016 -2020

    • Household subscriptions to daily newspapers in Germany 2012-2019

    • Readership of foreign newspapers and magazines in Germany in 2020, by language

    • Readership of foreign-language books/newspapers in Germany 2016-2020, by frequency

    • Willingness to spend on magazines and newspapers in Germany 2016-2020

    • Reading preferences for longer texts on a screen or on paper in Germany 2015-2020

    • Unique users of digital newspapers in Germany 2020, by segment

    • Digital newspaper reach in Germany 2020

  • 6. Advertising

    • Gross advertising volume of above the line media in Germany 2020

    • Media market share by type in gross ad revenue in Germany in October 2020

    • Advertising expenditure of the print media in Germany 2013-2019

    • Gross ad expenditure in newspapers in Germany October 2019- October 2020

  • 7. Outlook and forecasts

    • Total newspaper market revenue in Germany 2003-2024

    • Newspaper market revenue in Germany 2009-2024, by segment

    • Sales volume of daily papers in Germany 2003-2019

    • Newspaper advertising revenue in Germany from 2003-2024

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