
Newspaper industry in Sweden 2011-2021
reading daily newspapers in the Scandinavian country is becoming less popular. According to a survey, the share of people consuming this traditional medium declined from 77 percent in 2009 to 68 percent in 2021.
The revenue of the newspaper industry in Sweden steadily decreased in the past few years. While the market generated over 19 billion Swedish kronor in 2011, the figure stood at just 13.21 billion kronor in 2021. Similarly,