Print media in Poland

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Statista dossier on print media in Poland

This dossier presents a range of selected statistics and data about the print media market in Poland. In addition to key figures on the industry development, it contains information about circulation of printed newspapers and magazines, book market, as well as consumer behavior.

Table of contents

  • 1. Industry overview

    • Forecast of growth rate of media and entertainment in Poland 2019-2023, by segment

    • Industry revenue of “publishing of books, periodicals“ in Poland 2012-2025

    • Industry revenue of “publishing of journals and periodicals“ in Poland 2012-2025

    • Poland: number of enterprises in the publishing activities industry 2008-2018

    • Poland: number of employees in the publishing activities industry 2008-2018

    • Forecast of ePublishing revenue by segment in Poland 2017-2025

    • Consumer spending on newspapers, books and stationery in Poland 2008-2019

    • Leading daily newspapers in Poland 2020, by sales

    • Most influential media in Poland 2021, by cross-media references

    • Most influential press titles in Poland 2021

  • 2. Advertising

    • Advertising expenditure in Poland 2012-2024, by medium

    • Share of advertising market in Poland in 2020, by media

    • Advertising income of traditional media in Poland 2020-2021

    • Ad spending change forecast in Poland 2021, by medium

  • 3. Major publishers

    • Net sales revenue of Agora in Poland 2019-2020, by revenue source

    • Financial results of Polska Press Group in Poland 2018-2019

    • Financial results of Edipresse Polska in Poland 2018-2019

    • Financial results of Bauer Media Group in Poland 2018-2019

    • Financial results of Burda Media Polska in Poland 2018-2019

    • Financial results of Motor-Presse Polska in Poland 2018-2019

  • 4. Circulation

    • Leading newspapers and magazines in Poland 2008-2019, by sales

    • Leading digital editions of magazines in Poland 2020, compared to overall sales

    • Leading daily regional papers in Poland 2021, by sales

    • Leading monthly advice magazines in Poland 2021, by copies sold

    • Leading tabloids in Poland 2020-2021, by copies sold

    • Leading daily papers in Poland 2021

    • Leading weekly papers in Poland 2021

    • Leading monthly papers in Poland 2021

    • Leading websites of daily newspapers in Poland 2021, by user number

  • 5. Book segment

    • Industry revenue of “book publishing“ in Poland 2012-2025

    • Number of books and booklets published in Poland 2005-2020

    • Number of libraries in Poland 2020, by type

    • Book readership in Poland 2017-2020, by book number

    • Electronic and audiobook consumption in Poland 2019, by user

    • Most popular e-book readers in Poland 2021, by lowest price

  • 6. Consumer behavior

    • Places where customers buy press in Poland 2020

    • Attitudes to press information in Poland 2020

    • Attitudes to press advertising in Poland 2020

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