FMCG pricing and promotion report in Western European countries 2015

Encouraging signs of recovery

This IRI report provides an overview of pricing and promotions in the fast moving consumer goods (FMCG) markets of six countries in Western Europe: France, Italy, Spain, Germany, the United Kingdom and Greece. The report includes data on changes in average prices, promotions and sales volumes of various food and non-food categories during 2015.
  • Language: English
  • Released: October 2015
Study included in Corporate Account only.
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