In 2020, India's FMCG market generated revenue of about 110 billion U.S. dollars, a significant increase from the previous year. The online FMCG market was estimated to rise up to 45 million dollars in financial year 2020.
FMCG Industry in India
Fast Moving Consumer Goods (FMCG) - alternatively known as consumer packaged goods (CPG) are products that are sold quickly and generally consumed at a regular basis, as opposed to durable goods such as kitchen appliances that are replaced over a longer period of time. The FMCG industry primarily engages in the production, distribution and marketing operation of consumer packaged goods. This category is comprised of food and dairy products, pharmaceuticals, consumer electronics, household products, packaged food products and many others.
The fast-moving consumer goods sector is an important contributor to India's GDP. India's FMCG sector is the fourth largest sector in the economy and creates employment for more than three million people. Its principal constituents are household care, personal care and food and beverages. The market is expected to maintain a high growth rate as the population (particularly the middle class and rural segments) converts to branded products. In 2016, retail e-commerce sales in India generated over 16 billion U.S. dollars. That figure is expected to increase to over 45 billion U.S. dollars by 2021.
Revenue of the fast moving consumer goods (FMCG) market in India from 2007 to 2020
(in billion U.S. dollars)
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India Brand Equity Foundation. (October 1, 2021). Revenue of the fast moving consumer goods (FMCG) market in India from 2007 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/
India Brand Equity Foundation. "Revenue of the fast moving consumer goods (FMCG) market in India from 2007 to 2020 (in billion U.S. dollars)." Chart. October 1, 2021. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/
India Brand Equity Foundation. (2021). Revenue of the fast moving consumer goods (FMCG) market in India from 2007 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/
India Brand Equity Foundation. "Revenue of The Fast Moving Consumer Goods (Fmcg) Market in India from 2007 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Oct 2021, https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/
India Brand Equity Foundation, Revenue of the fast moving consumer goods (FMCG) market in India from 2007 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/ (last visited August 18, 2022)