“Friminutt med Herman og Mikkel” was the Norwegian podcast with the most unique listeners as of January 2020. The podcast was being streamed by over 18.7 thousand individual listener devices. The comedy podcast discussing everyday-life situations had an audience of over 18.7 thousand unique streaming listeners. “Friminutt med Herman og Mikkel” also led the ranking by total number of downloads or streams. The second podcast with the most unique listeners in the country was “Jan Thomas og Einar blir venner”, which follows the friendship between two men with different personalities.
Who listens to podcasts?
Norwegians who were 30 years or younger accounted for the largest share of podcast listeners in the country in 2019. Very few Norwegians, who were 45 or older reported to be using podcasts.
Podcasts influencers' income
In 2019 in Sweden, it was estimated that "macro" podcast influencer would earn between 15 and 120 thousand Swedish kronor per episode. Respectively, a "micro" influencer would earn between one and 15 thousand Swedish kronor.
Ranking of podcasts in Norway as of January 2020, by number of unique listeners
*Unique listeners are listeners who stream the podcast during the time period specified. If someone streams the content multiple times, they only get counted once.
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Podtoppen. (January 17, 2020). Ranking of podcasts in Norway as of January 2020, by number of unique listeners [Graph]. In Statista. Retrieved May 27, 2020, from https://www.statista.com/statistics/1088901/ranking-of-podcasts-in-norway-by-number-of-unique-listeners/
Podtoppen. "Ranking of podcasts in Norway as of January 2020, by number of unique listeners." Chart. January 17, 2020. Statista. Accessed May 27, 2020. https://www.statista.com/statistics/1088901/ranking-of-podcasts-in-norway-by-number-of-unique-listeners/
Podtoppen. (2020). Ranking of podcasts in Norway as of January 2020, by number of unique listeners. Statista. Statista Inc.. Accessed: May 27, 2020. https://www.statista.com/statistics/1088901/ranking-of-podcasts-in-norway-by-number-of-unique-listeners/
Podtoppen. "Ranking of Podcasts in Norway as of January 2020, by Number of Unique Listeners." Statista, Statista Inc., 17 Jan 2020, https://www.statista.com/statistics/1088901/ranking-of-podcasts-in-norway-by-number-of-unique-listeners/
Podtoppen, Ranking of podcasts in Norway as of January 2020, by number of unique listeners Statista, https://www.statista.com/statistics/1088901/ranking-of-podcasts-in-norway-by-number-of-unique-listeners/ (last visited May 27, 2020)
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