Ranking of podcasts in Norway 2020, by number of unique listeners

“Friminutt med Herman og Mikkel” was the Norwegian podcast with the most unique listeners as of October 2020. The comedy podcast discussing everyday-life situations had an audience of over 18.7 thousand unique streaming listeners. “Friminutt med Herman og Mikkel” also led the ranking by total number of downloads or streams. The second podcast with the most unique listeners in the country was “Jan Thomas og Einar blir venner”, which follows the friendship between two men with different personalities.

Who listens to podcasts?

Norwegians who were 30 years or younger accounted for the largest share of podcast listeners in the country in 2019. Very few Norwegians, who were 45 or older reported to be using podcasts.

Podcasts influencers' income

In 2019 in Sweden, it was estimated that "macro" podcast influencer would earn between 15 and 120 thousand Swedish kronor per episode. Respectively, a "micro" influencer would earn between one and 15 thousand Swedish kronor.