Cosmetics market in Italy

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Statista dossier on the cosmetic and personal care market in Italy

This dossier presents data about the cosmetics and personal care market in Italy. The first chapter gives a market overview. Afterwards, this dossier focuses on turnover, consumption, and export. Specifically, the chapters provide information on the different distribution channels, the most valuable products, and international trade data. Eventually, the last chapter illustrates graphs on the online market of cosmetics.

Table of contents

  • 1. Market overview
    • Most chosen health & beauty brands in the Italy 2018, by consumer reach points

    • Worldwide turnover of Italian cosmetics and perfumes industry 2013-2018

    • Revenue of the cosmetic industry in Italy 2018, by destination channel

    • Main factors influencing the purchase of cosmetics in Italy 2019

    • Average spending for a single beauty product in Italy 2019

    • Most common gender-specific products purchased in Italy 2020, by gender

  • 2. Turnover
    • Turnover of Italian cosmetics and perfumes industry 2013-2019

    • YoY percentage change in sales value of cosmetics in Italy 2019, by channel

    • Cosmetic and personal care products turnover of pharmacies in Italy 2013-2018

    • Turnover of perfume shops in Italy 2013-2018

    • Turnover of door-to-door cosmetic market in Italy 2013-2018

    • Turnover of hairdressing cosmetic market in Italy 2013-2018

    • Turnover of beauticians cosmetic market in Italy 2013-2018

    • Turnover of mass market and other channels in Italy 2013-2018

  • 3. Consumption
    • Cosmetic product consumption in Italy 2010-2019

    • Cosmetics market share in Italy 2018, by product category

    • Cosmetic products market share in Italy 2018, by channel

    • Body care product consumption in Italy 2019, by category

    • Face care product consumption in Italy 2019, by category

    • Body hygiene product consumption in Italy 2019, by category

  • 4. Export
    • Italian cosmetic industry exports 2014-2018

    • Export value of the Italian cosmetics industry 2013-2019

    • Year-on-year change in export value of the Italian cosmetics industry 2013-2019

    • Export value of the Italian cosmetics industry and supply chain 2018, by sector

  • 5. Online sales
    • Online purchases value of cosmetics in Italy 2014-2019

    • Online purchasers of cosmetics in Italy 2015-2018

    • Distribution of online sales of cosmetics in Italy 2018, by channel

    • Drivers for online purchase of cosmetic products in Italy 2018

    • Share of order from mobile devices of cosmetics in Italy 2012-2018, by type

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