Cosmetics consumption value in Europe 2012-2019

Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 79.84 billion euros in 2019, adding on a growth of six percentage points over the past seven-year period.

Skin care: true hype

The most dominant product group in the cosmetics market is reflective of a recent global hype: skin care. In Europe, the market value of skin care products made up about one-fifth of the entire cosmetic industry. Toiletries followed shortly behind skin care, whereas fragrances and perfumes had a comparatively low share in the market at about 12 percent.

Germany loves a local brand

One country that stands out in the vast landscape of European cosmetics is Germany. In 2019, cosmetics consumption in Germany was the greatest among other European countries. A detailed look at the favorite personal care products among Germans revealed that consumers had a penchant for homegrown products such as the Hamburg-based Nivea.

Consumption value of cosmetics and personal care in Europe from 2012 to 2019*

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Release date

June 2020



Survey time period

2012 to 2019

Supplementary notes

* Value of retail, based on retail selling price (RSP).
Figures have been rounded.

Data for years 2015 to 2016 was taken from a previous annual report by Cosmetica Italia.
Data for years 2012 to 2014 was taken directly from a publication by Cosmetics Europe.

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Statistics on "Cosmetics market in Europe"

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