Cosmetics consumption value in Europe 2012-2018

Consumption value of cosmetics and personal care in Europe from 2012 to 2018* (in billion euros)

by Tugba Sabanoglu, last edited Sep 26, 2019
Cosmetics consumption value in Europe 2012-2018 Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 78.58 billion euros in 2018, adding on a growth of five percentage points over the past six-year period.

Skin care: true hype



The most dominant product group in the cosmetics market is reflective of a recent global hype: skin care. In Europe, the market value of skin care products made up about one-fifth of the entire cosmetic industry. Toiletries followed shortly behind skin care, whereas fragrances and perfumes had a comparatively low share in the market at about 12 percent.

Germany loves a local brand



One country that stands out in the vast landscape of European cosmetics is Germany. In 2018, cosmetics consumption in Germany was the greatest among other European countries. A detailed look at the favorite personal care products among Germans revealed that consumers had a penchant for homegrown products such as the Hamburg-based Nivea.
Show more

Consumption value of cosmetics and personal care in Europe from 2012 to 2018* (in billion euros)

You need to log in to download this statistic
Register for free
Already a member?
Log in
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Cosmetics market in Europe
Cosmetics market in Europe

All Information
in one Presentation

Cosmetics market in Europe

Everything On "Cosmetics market in Europe" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Cosmetics market in Europe"
  • European market overview
  • EU production
  • French market
  • German market
  • Italian market
  • Netherlands Market
  • Spanish market
  • Russian Market
  • UK market
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.