Cosmetics consumption value in Europe 2012-2018

Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 78.58 billion euros in 2018, adding on a growth of five percentage points over the past six-year period.

Skin care: true hype



The most dominant product group in the cosmetics market is reflective of a recent global hype: skin care. In Europe, the market value of skin care products made up about one-fifth of the entire cosmetic industry. Toiletries followed shortly behind skin care, whereas fragrances and perfumes had a comparatively low share in the market at about 12 percent.

Germany loves a local brand



One country that stands out in the vast landscape of European cosmetics is Germany. In 2018, cosmetics consumption in Germany was the greatest among other European countries. A detailed look at the favorite personal care products among Germans revealed that consumers had a penchant for homegrown products such as the Hamburg-based Nivea.

Consumption value of cosmetics and personal care in Europe from 2012 to 2018*

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2019

Region

Europe

Survey time period

2012 to 2018

Supplementary notes

* Value of retail, based on retail selling price (RSP).
Figures have been rounded.

Data for years 2015 to 2016 was taken from a previous annual report by Cosmetica Italia.
Data for years 2012 to 2014 was taken directly from a publication by Cosmetics Europe.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Cosmetics market in Europe"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.