The beauty industry is on the rise: not only in terms of revenues but especially with regards to the relevance for the female population. Cosmetics do not only serve a hygienic purpose but also the individual comfort of their users. U.S. American women are close to average when it comes to usage of skin care and decorative cosmetics. For beauty fans magazines, videos and blogs covering beauty topics are of high interest as well.
Revenue of cosmetics and personal care in the United States
Top 5 reasons to use cosmetic products for U.S. American women by type of product
Share of women who use decorative cosmetic and skin care by selected countries
Consumption of beauty content by source
Type of beauty videos watched by U.S. American women on YouTube
Knowledge of different beauty treatments by U.S. women