The Value of Beauty in the U.S. 2018 report

Statista Consumer Survey


Key Findings:

  • Beauty is on the mind of most American women leading to growing revenues
  • Revenue of cosmetic products grows strongly – driven by personal hygiene, decorative cosmetics & oral care
  • Reason to use cosmetic products is mostly individual comfort – but it depends on the type of product
  • 85% of U.S. American women use skin care products regularly, 69% use decorative cosmetics
  • Beauty and cosmetic magazines are still more important than blogs for beauty fans
  • Beauty and cosmetic content on YouTube is very popular among female U.S. American beauty fans
  • U.S. women are very knowledgeable about manifold professional beauty services

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