Most chosen health and beauty brands in the Poland 2020-2021, by CRPs

Published by
Adriana Sas,
Jun 3, 2022
In 2021, Nivea was the leading brand for health and beauty in Poland, with approximately 42 million consumer reach points. Colgate and Bella Tzmo followed, with 29 million and 24 million consumer reach points, respectively.

Leading 20 health and beauty brands ranked by consumer reach points* in Poland from 2020 to 2021 (in millions)

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Release date

May 2022

Region

Poland

Survey time period

2020 to 2021

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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