Most chosen health and beauty brands in the Poland 2021-2022, by CRPs

Published by
Adriana Sas,
Feb 27, 2024
In 2022, Nivea was the leading brand for health and beauty in Poland, with approximately 43 million consumer reach points. Colgate and Bella Tzmo followed, with 28 million and 24 million consumer reach points, respectively.

Leading 20 health and beauty brands ranked by consumer reach points in Poland from 2021 to 2022 (in millions)

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Release date

May 2023

Region

Poland

Survey time period

2021 to 2022

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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