Netflix in the Netherlands

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Statista dossier on Netflix subscriptions and use in the Netherlands

This dossier presents facts and statistics about the use of Netflix in the Netherlands. The dossier mainly focuses on the streaming service's user demographics and mobile use. Additionally, there is a small market overview of how Netflix compares to other domestic video on demand services.

This report is a supplement to other reports covering video streaming in the Netherlands. These are the following:

* Video on demand in the Netherlands

* Home video in the Netherlands.

Table of contents

  • 1. Market overview

    • Quarterly number of Netflix subscribers in the Netherlands 2014-2018

    • Most popular VoD services in the Netherlands in 2017, by number of subscriptions

    • Ranking of video platforms and apps in the Netherlands 2017-2018, by platforms

    • Frequency of using video platforms among youth in the Netherlands 2018

    • Netflix and Videoland subscribers in the Netherlands 2017

    • Penetration rate of selected VoD services in the Netherlands 2017

    • Reach of Spotify and Netflix in the Netherlands 2014-2018

  • 2. User demographics

    • Netflix penetration rate in the Netherlands 2017, by age group

    • Share of young people watching Netflix in the Netherlands 2015-2018

    • Time spent per week on Netflix in the Netherlands 2016-2017

    • Average time spent watching Netflix in the Netherlands 2017, by age group

    • Devices used for Netflix streaming in the Netherlands 2015-2017

    • Sales volume of smart TV devices in the Netherlands 2016-2017, by device

    • Households using TV media centre or dongle in the Netherlands 2014-2017

    • Respondents using TV media centre or dongle in the Netherlands 2017, by age group

    • Leading reasons for illegal films and series downloads in the Netherlands 2017

    • Leading reasons for illegal streaming of films and series in the Netherlands 2017

  • 3. Mobile use

    • Annual Netflix app downloads in the Netherlands 2015-2018

    • Monthly Netflix app downloads in the Netherlands 2017-2019

    • Devices used to watch Netflix in the Netherlands 2017-2018

    • Most popular media apps on smartphones in the Netherlands 2017-2018

    • Monthly reach of Netflix in the Netherlands 2017-2019, by device

    • Absolute monthly reach of Netflix in the Netherlands 2017-2019, by device

    • Online video smartphone penetration amongst 18-21 year olds in Netherlands 2015-2018

    • Online video smartphone penetration amongst Millennials in the Netherlands 2015-2018

    • Online video smartphone penetration amongst 37-56 year olds in Netherlands 2015-2018

    • Online video smartphone penetration amongst 57-72 year olds in Netherlands 2015-2018

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