Netflix in the Netherlands

The Statista dossier
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Statista Dossier on Netflix use and reach in the Netherlands

Netflix is arguably the Netherlands' most popular video on demand service, with a use that is significantly higher than many other services available in the country. This Dossier solely looks at the U.S. streaming giant and its influence in the Netherlands. How does Netflix in the Netherlands compare against other countries in Europe? Are people using the Netflix smartphone app? And how does Netflix compare against other online brands found in the Netherlands?

Table of contents

  • 1. Europe comparison
    • Number of Netflix subscribers in Europe in 2018, by country

    • Number of TV series in Netflix libraries in Europe 2019, by country

    • Number of movies in Netflix libraries in Europe 2019, by country

  • 2. Market position
    • Biggest media companies based on net revenue in the Netherlands 2017-2019

    • Ranking of selected online video apps in the Netherlands, based on DAU 2020

    • Most popular video on demand services in the Netherlands 2015-2019, by platform

    • Quarterly number of Netflix subscribers in the Netherlands 2014-2019

  • 3. Mobile use
    • Devices used for Netflix streaming in the Netherlands 2015-2017

    • Devices used to watch Netflix in the Netherlands 2017-2019

    • Online video smartphone penetration amongst 14-22 year olds in Netherlands 2015-2020

    • Online video smartphone penetration amongst Millennials in the Netherlands 2015-2020

    • Online video smartphone penetration amongst 38-57 year olds in Netherlands 2015-2020

    • Online video smartphone penetration amongst 58-73 year olds in Netherlands 2015-2020

  • 4. App figures
    • Most popular media apps on smartphones in the Netherlands 2017-2018

    • Leading entertainment iPhone apps in the Netherlands 2021, by downloads

    • Annual Netflix app downloads in the Netherlands 2015-2019

    • Monthly Netflix app downloads in the Netherlands 2017-2020

  • 5. Reach
    • Leading online brands based on reach in the Netherlands 2019

    • Reach of Spotify and Netflix in the Netherlands 2014-2019

    • Monthly reach of Netflix in the Netherlands 2017-2020, by device

    • Absolute monthly reach of Netflix in the Netherlands 2017-2020, by device

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