Netflix usage in the United States

Statistics report on Netflix usage in the U.S.

Netflix usage in the United States

This report contains a range of selected statistics about Netflix usage in the United States. In addition to key data on Netflix consumption compared to other video streaming providers, it also features consumer behavior, as well as popular content available on the platform. A separate chapter focuses on the reactions of consumers to recent measures realized to curb churn and remain profitable.

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Table of contents

Overview

7
  • Premium Statistic SVOD service user shares in the U.S. 2015-2023
  • Premium Statistic New SVOD subscribers in the U.S. 2020-2023, by platform
  • Premium Statistic U.S. viewer awareness and understanding of major streaming services 2024
  • Basic Statistic Most well-known video-on-demand brands in the United States 2023
  • Basic Statistic Most downloaded entertainment and streaming apps U.S. 2022
  • Basic Statistic Netflix: number of paid subscribers Q4 2024, by region
  • Premium Statistic Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024

Consumer behavior and demographics

9
  • Premium Statistic Ranking of TV and video streaming providers consumers would not drop in the U.S. 2023
  • Premium Statistic Share of Netflix time among total TV content viewing in the U.S. 2021-2023
  • Premium Statistic Frequency of using Netflix in the U.S. 2023, by gender
  • Premium Statistic Frequency of using Netflix in the U.S. 2023, by generation
  • Premium Statistic Internet users who used Netflix in the U.S. 2023, by age
  • Premium Statistic Devices used to watch Netflix TV series in the U.S. 2023
  • Basic Statistic U.S. Netflix quarterly app downloads 2016-2023
  • Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024
  • Premium Statistic Planned cancellation rates among Netflix subscribers worldwide 2023, by country

Popular content

9
  • Premium Statistic Most enjoyable content on video streaming services in the U.S. 2022
  • Premium Statistic Most in-demand digital original shows in the U.S. April 2024
  • Premium Statistic Leading original TV series on SVOD services in the U.S. 2023, by minutes streamed
  • Premium Statistic Most watched acquired series on VOD services in the U.S. 2023
  • Premium Statistic Leading Netflix TV series in the U.S. September 2023, by unique viewers
  • Basic Statistic Most viewed English-language Netflix films 2023
  • Basic Statistic Most viewed English-language Netflix TV shows 2023
  • Premium Statistic Fanbase of the Netflix series "Stranger Things" in the U.S. 2022, by gender
  • Premium Statistic Fanbase of the Netflix series "Stranger Things" in the U.S. 2022, by generation

Consumer reactions to recent strategies

8
  • Premium Statistic Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
  • Premium Statistic Netflix sign-ups in the U.S. 2022-2023, by plan type
  • Premium Statistic Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
  • Premium Statistic Non-subscribers' reactions to ad-funded tiers of Netflix & Disney+ in the U.S. 2022
  • Premium Statistic VOD subscription canceling if increasing fees and regulations in the U.S. 2023
  • Premium Statistic Netflix subscriptions in the U.S. 2023
  • Premium Statistic Adults using Netflix via password sharing methods in the U.S. 2023, by generation
  • Premium Statistic Netflix subscription canceling if charging account sharing in the U.S. 2023
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FURTHER REPORTS

Recommended and recent reports

  • SVOD in France
  • Online media & entertainment usage in the United Kingdom (UK)
  • Media usage in the United Kingdom (UK)
  • Gen Z video streaming consumption in the United States
  • Video streaming in the United States
  • Video streaming in Norway
  • Video streaming in Germany
  • Video streaming in the Netherlands
  • Video streaming in Canada
  • Video streaming in Benelux
  • Video streaming in the United Kingdom
  • Video streaming in Sweden
  • Video streaming in Denmark
  • Video streaming in Spain
  • Netflix in Latin America
  • Video streaming worldwide
  • Netflix in Europe
  • Subscription video-on-demand market in the United States
  • Netflix
  • Video streaming in Australia

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