European Football Benchmark The Big 5 Leagues 2018/19 report

Consumer Insights report

European Football Benchmark The Big 5 Leagues 2018/19 report

The European Football Benchmark summary report for the big 5 leagues provides data on fans, clubs and sponsors. Over 15,000 persons in England, Germany, Spain, Italy and France interested in football answered questions on clubs, sponsors, media usage related to football, stadium visits, merchandise, opinions on current football topics and much more.

Topics include

  • Knowing the fans
  • Reaching out to the fans
  • Activating the fans
  • Monetizing the fans

Table of contents

European Football Benchmark
Summary Report The Big 5 Leagues - A close-up of clubs, sponsors and fans

The Statista European Football Benchmark – the first football survey that compares the 5 big European leagues. Get a holistic perspective on clubs, sponsors and fans of the most important European football leagues.

  • Benchmark The comparative European football survey for the big European leagues
  • Clubs All clubs of the first divisions in England, France, Germany, Italy, and Spain – awareness, image, fan-profile
  • Sponsors All main kit sponsors – awareness, image, sponsor-club fit
  • Fans Media usage, apps & social media, attitudes, spending behavior, stadium visits
  • DIY-Analyses Statistics, tables and do-it-yourself analysis tool

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