European Football Benchmark The Big 5 Leagues 2018/19 report
Statista Global Consumer Survey
The European Football Benchmark summary report for the big 5 leagues provides data on fans, clubs and sponsors. Over 15,000 persons in England, Germany, Spain, Italy and France interested in football answered questions on clubs, sponsors, media usage related to football, stadium visits, merchandise, opinions on current football topics and much more.
Knowing the fans
Reaching out to the fans
Activating the fans
Monetizing the fans
European Football Benchmark Summary Report The Big 5 Leagues - A close-up of clubs, sponsors and fans
The Statista European Football Benchmark – the first football survey that compares the 5 big European leagues. Get a holistic perspective on clubs, sponsors and fans of the most important European football leagues.
Benchmark The comparative European football survey for the big European leagues
Clubs All clubs of the first divisions in England, France, Germany, Italy, and Spain – awareness, image, fan-profile
Sponsors All main kit sponsors – awareness, image, sponsor-club fit
Fans Media usage, apps & social media, attitudes, spending behavior, stadium visits
DIY-Analyses Statistics, tables and do-it-yourself analysis tool