Digital tourism in Italy

The Statista dossier
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Statista Dossier on digital tourism in Italy

This dossier provides a range of statistics and facts about digital tourism in Italy. Apart from presenting an overview of the market, it includes key data about tourist transactions, online booking of trips, the profile of digital tourists, and popular brands of this sector. Further information on the tourism market in Italy can be found in the following dossier: Travel and tourism in Italy.

Table of contents

  • 1. Digital travel market
    • Value of digital market in travel & transportation industry in Italy 2019-2022

    • Percentage change of travel & transportation digital market value in Italy 2019-2022

    • Distribution of tourist accommodations in Italy 2019, by digital service

    • Share of tourist accommodations collecting and saving data digitally in Italy 2019

    • Share of travel agencies collecting and saving data digitally in Italy 2019, by type

  • 2. Tourist transactions
    • Online travel market value in Italy 2014-2020

    • Breakdown of online tourist transactions' value in Italy 2014-2019, by device

    • Breakdown of online tourist transactions' value in Italy 2014-2020, by product

  • 3. Online booking of trips
    • Trips booked online in Italy 2018, by type of service booked

    • Share of trips booked online in Italy 2018, by service booked

    • Distribution of online bookings for holiday trips in Italy 2019, by type of booking

    • Travel product online bookings in Italy 2020

  • 4. Digital tourists
    • Share of Italians booking holiday accommodations online in 2019, by age

    • Share of Italians who booked holiday accommodations online in 2019, by macro-region

    • Share of Italians who booked holiday accommodations online in 2019, by region

    • Main reasons for going on holidays among digital tourists in Italy 2019

    • Distribution of digital tourists in Italy 2019, by travel group

    • Distribution of digital tourists in Italy 2019, by destination

  • 5. Popular brands
    • Leading travel booking brands in Italy October 2020, by number of Facebook page fans

    • Leading accommodation brands in Italy as of March 2021, by Facebook page fans

    • Leading Italian brands on the online travel brand index 2019

    • Hotel / private accommodation online bookings by brand in Italy 2020

    • Flight search engine online bookings by brand in Italy 2020

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