Digital tourism in Italy

The Statista dossier
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Statista dossier on digital tourism in Italy

This dossier presents a range of statistics and facts about digital tourism in Italy. In particular, this dossier includes the following sections: global overview, digital travel market in Italy, online booking of travel services, digital tourists and tourist attractions online.

Table of contents

  • 1. Global overview
    • Global digital travel sales 2014-2020

    • Share of global digital travel sales 2014-2020, by region

    • Revenue of online gross travel bookings worldwide 2011-2017

    • Online travel bookings as percentage of total travel market worldwide 2016-2020

    • Average travel spending on desktop in selected European countries 2018

    • Digital population and multiplatform travel site audience in Europe 2018

  • 2. Digital travel market in Italy
    • Internet users' interest in Italy as a travel destination 2011-2018

    • Italy: distribution of tourism market value 2014-2018, by type

    • Italy: distribution of digital tourism market value 2018, by sector

    • Leading Italian brands on the online travel brand index 2019

    • Leading travel booking brands in Italy 2019, by number of Facebook page fans

    • Leading travel influencers on Instagram in Italy 2019

  • 3. Digital tourists
    • Italy: share of Italian tourists using internet for travel-related activities 2017

    • Italy: top ten websites consulted by tourists before booking holidays in 2017

    • Italy: share of online travel inspiration sources used by Italian tourists 2017

    • Italy: share of online travel information sources used by Italian tourists 2017

    • Italy: digital tourists' favorite holiday activities 2018

    • Italy: digital tourists' reasons for booking holidays through a travel agent 2018

    • Italy: online activities of travel website visitors using smartphone 2017

    • Italy: share of tourists posting reviews online by service 2017

  • 4. Online booking of travel services
    • Online travel and accommodation services usage in Italy 2005-2017

    • Travel product online bookings in Italy 2019

    • Italy: holiday services booked online 2017

    • Trips booked online in Italy 2018, by type of service booked

    • Share of trips booked via internet in Italy 2018, by service booked

    • Italy: number of holiday trips booked online Italy 2017, by service booked

    • Distribution of online bookings for holiday trips in Italy 2018, by type of booking

    • Italy: most popular flight booking websites in summer 2018

    • Leading accommodation brands in Italy 2020, by number of Facebook page fans

    • Italy: channels used for online hotel bookings in 2017

    • Italy: most important factors when booking a hotel room online 2017

  • 5. Tourist attractions online
    • Performance ranking of national tourists attractions' websites in Italy 2018

    • Italy: popularity ranking of tourist attractions on Facebook 2017

    • Interaction ranking of Italian tourist attractions on TripAdvisor 2018

    • Review frequency of Italian tourist attractions on TripAdvisor 2018

    • Online performance of national tourist attractions in Italy 2018

    • Italy: online presence of museums in Italy 2018, by website type

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