Grocery shopping behavior in Germany

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Statista Dossier on buying and consuming groceries in Germany

This dossier is comprised of statistics covering various aspects of buying and consuming groceries in Germany, including figures on preferred grocery shopping locations, opinions on organic and fair trade products, as well as buying groceries online.

Table of contents

  • 1. Overview
    • Revenues of the leading food trade companies in Germany 2018

    • Number of food shopping trips in Germany 2012-2016

    • Frequency of grocery shopping in Germany 2017

    • Monthly consumer spending per household in Germany 2017, by segment

    • Development of consumer prices for food and beverages in Germany 2018-2019

    • Published warnings about food products in Germany 2011-2017

  • 2. Shopping locations
    • Preferred places to purchase groceries from in Germany 2017

    • Share of selected shopping destinations in FMCG purchases in Germany 2014-2017

    • Number of food shopping trips per household in Germany 2014-2015, by retailer type

    • Spending per shopping trip in food retail in Germany 2016-2017

    • Food retail sector spending per household Germany 2017, by store type

    • Number of customers of the most popular discount supermarkets in Germany 2015-2018

    • Number of customers of the most popular supermarkets in Germany 2015-2018

    • Number of customers of the most popular hypermarkets in Germany 2015-2018

    • Purchasing groceries from specialty stores (bakeries, butchers, greengrocers) 2019

    • Market share of the leading companies in food retail in Germany 2013-2018

    • Revenues of the leading companies in the food retail sector in Europe 2018

  • 3. Buying behavior
    • Weekly expenditure for groceries in Germany 2017

    • The future of grocery shopping in Germany 2016

    • Criteria for purchasing and preparing food in Germany 2017

    • Information sources for groceries in Germany in 2018

    • Use of own shopping bags when shopping in Germany 2017

    • Reading the information about ingredients on product packaging Germany 2017

    • Relevance of the ingredients on food and drink packaging in Germany 2017

    • Criteria for choosing which stores to purchase groceries from in Germany 2016

    • Concern over food safety in Germany 2019

    • Prominence of the test and quality seals of food products 2017

  • 4. Buying groceries online
    • Market share of online trade in food sales Germany 2015-2018

    • Products offered by online food retailers with fresh produce in Germany 2017

    • Market players in online food retail with fresh produce in Germany 2017

    • Online purchasers of groceries in Germany 2017

    • Purchasing groceries on the internet or from online shops 2015-2019

    • Frequency of buying groceries online in Germany 2017

    • Interest in online order models for groceries in Germany 2018

    • Shopping behavior: online versus traditional retail in Germany 2016, by product group

    • Grocery shopping preferences in Germany: online vs. in-store 2016

    • Grocery shopping on the internet in Germany 2013-2016

    • Use of online shops and delivery for groceries in Germany 2017

    • Satisfaction with online purchases of food and beverages in Germany 2018

  • 5. Ethical consumption: organic, fair trade and regional products
    • Share of organic products purchased in Germany 2015-2018

    • Extent to which organic grocery products are purchased in Germany in 2017

    • Frequently purchased organic grocery products in Germany 2018

    • Organic groceries purchase locations Germany 2018

    • Reasons for the purchase of organic grocery products in Germany 2018

    • Bearing the costs of animal welfare in relation to food production in Germany 2017

    • Regional product significance for German consumers 2017

    • Preferred shopping venues for regional products in Germany 2017

    • Consumer understanding of regional products in Germany 2016

    • Fair trade product sales revenues in Germany 1993-2018

    • Fair trade product sales revenues in Germany 2012-2018, by product group

    • Sales volume of fair trade products in Germany 2012-2018, by product group

    • Sales of fair trade beverages in Germany 2018

    • Importance of fair trade products in Germany 2017

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