Online grocery shopping in the Netherlands

The Statista dossier
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Statista Dossier on online supermarkets in the Netherlands

The Netherlands' biggest supermarkets are trying for years to set up their own online stores, and to promote online grocery shopping among their customers. How big is the market for buying groceries online? This Dossier explores details on the biggest online supermarkets, consumer motivation on why they would buy their supermarket goods online instead offline and an outlook on how the market size will develop in the near future.

Table of contents

  • 1. Market overview
    • E-commerce purchase rate of food or groceries in Europe 2006-2019, by country

    • Most sold online products or services in the Netherlands 2012-2019

    • Market size of online grocery shopping in the Netherlands 2015-2019

    • Share of supermarket revenue generated online in the Netherlands 2015-2020

    • Number of online food stores in the Netherlands 2013-2018

    • Market share of the leading companies in food retail in the Netherlands 2019

  • 2. Online supermarkets
    • Leading online supermarkets in the Netherlands 2015-2020, by market share

    • Online grocery shopping penetration in the Netherlands 2018-2019, by supermarket

    • Online food retail revenue in the Netherlands 2018, by supermarket chain

    • Penetration rate of online supermarket Picnic in the Netherlands 2019, by age group

  • 3. Consumers
    • Online grocery shopping purchase channels in the Netherlands 2018-2019

    • Public opinion on online grocery shopping in the Netherlands 2019

    • Main reasons to buy groceries online in the Netherlands 2019

    • Main reasons to not buy food online in the Netherlands 2018

    • Supermarket visit frequency in the Netherlands 2019

    • Online shopping frequency in the Netherlands 2015-2019

  • 4. Delivery
    • E-commerce delivery preferences in selected countries in Europe 2019

    • Preferred delivery type when ordering online in the Netherlands 2019

    • Likelihood of ordering food products online in the Netherlands 2016-2019

    • Preferred delivery method of online ordered groceries in the Netherlands 2019

    • Willingness to pay more for supermarket order delivery in the Netherlands 2016-2019

  • 5. Devices
    • Most popular online shopping apps in the Netherlands 2018

    • Leading supermarket apps in the Netherlands 2019

    • Usage frequency of supermarket apps in the Netherlands 2019

    • Desktop traffic sources of supermarket Jumbo in the Netherlands 2017-2019

    • Desktop traffic sources of online supermarket Picnic in the Netherlands 2017-2019

    • Desktop traffic sources of supermarket Plus in the Netherlands 2017-2019

  • 6. Outlook
    • COVID-19 impact on consumer intent to buy groceries online in the Netherlands in 2020

    • COVID-19 impact on consumer intent to buy alcohol online in the Netherlands 2020

    • E-commerce penetration in the Netherlands 2019-2024, by product category

    • Forecasted online market share of supermarkts in the Netherlands 2011-2025

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